Brands, Marketing, Diversity and Equity- A #MindfulSocial panel
As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers.
Have a listen to the podcast and be sure to reach out to our panelists through their information below.
About our panel
Aleya Harris is the founder and owner of Flourish Marketing. an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry.
Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.
Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.
Connect with Aleya:
Lynn Abate-Johnson is an endlessly curious community builder (on and offline) as well as a holistic business consultant who cares deeply about doing business from the heart.
She’s experienced with, and committed to working with conscious brands who understand that if one person is not free to be fully self-expressed, no one else is really free. Lynn specializes in social media outreach across all major channels, and is currently “the voice” of the Co-Active Training Institute (CTI).
Connect with Lynn:
Rai-mon Nemar Barnes “How do we do better?” Rai-mon was born with this question in his ear. Following the example of his parents, grandparents, and mentors as activists, innovators, and community leaders, Rai-mon has been constantly compelled to build businesses that lead with that question and support the growth of businesses for good.
Working with influential brands like G.M., Red Bull, Etsy, AirBnB, Vitamin Water, Vans, and Compass has given him a diverse lens through which to help his clients, and guided his founding of Consciously™.
Rai-mon uses his marketing method to help conscious businesses connect more deeply with their audience, create alignment with their shared values, and communicate their company’s value authentically so they can grow sustainably and holistically.
The Consciously Method™ has evolved and been honed to over time, but was born from that question that’s been the constant thread through Rai-mon’s entire life. So now, when he’s asked, “how can we do better?”, he answers, “Do it Consciously.”
Connect with Rai-mon:
Ellie Tumbuan is the eldest multiracial, queer daughter of an immigrant from the largest Muslim country in the world (Indonesia) and is co-owner of The Justice Collective, a full-service social impact consultancy specializing in unapologetic racial equity strategy since 2015. An equity, diversity, and inclusion specialist with a 20-year career in management consulting, social impact and enterprise, organizational and leadership development, philanthropy, and open data and civic technology, Ellie believes that individuals and communities are the experts of their own experiences. An intensely curious strategist, researcher, advisor, and coach inspired by Decolonized Methods, she has worked intimately with executives, boards, and entrepreneurs across all sectors. After finishing her MPA, she was intrigued by the mind-body connection and dove deep into developing specialties in Generative Somatics, emotional intelligence, and mindfulness as bias mitigation, healing, and leadership tools. Ellie uses her multicultural background to authentically connect with a diversity of people and has been interviewed by and featured in the Washington Post, USA Today, Silicon Valley Business Journal, and Tech Inclusion’s D&I Leader Spotlight for her intersectional expertise. She lives with her partner and rescue dog in the Bay Area.
Connect with Ellie: