Saturday, February 4, 2012

A lesson in social media management for PR

August 10, 2011

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first [...]

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Crowd source your next cup of coffee with Twitter

August 8, 2011

I ran across a post about Johnathan Stark’s crowd-funding experiment this weekend and I couldn’t resist playing along. Here’s the story. Johnathan created a web page on his site and uploaded a screen shot of his Starbucks Card. Anyone who wants a free cup of coffee can download the card to their phone, scan it [...]

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How to Participate in a Tweet Chat

August 3, 2011

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are [...]

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Are You a Social Media Oddball?

July 28, 2011

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. You want to be re-tweeted by the cool kids. You hang out around the edge of crowds of people and listen before you join [...]

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Thoughts on social media, news and Utoya

July 24, 2011

Let me first say that I am shocked and horrified by the events at Utøya. My heart goes out to the family and friends of all on the island, and I cannot imagine what they must be feeling right now. As the news reports came in through social media and traditional press I think we [...]

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Social Media -YOU gotta do it

July 19, 2011

Social media engagement does not happen by accident. It does not do itself. Sure, there are those random occurrences where you get a referral or a hit from someone you just met on Twitter, but trust me, it almost never happens until you’ve put some effort into your Twitter presence. If your blog is an [...]

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Google+ and Lessons Learned

July 16, 2011

I saw a message on Google+ yesterday from the-ever on top of the newest app-Louis Gray that made me cringe. It was about an import tool called Facebook Exodus. Basically it allows you to invite your entire Facebook friends list to Google+. Of course you could pick and choose but if you’ve got a lot of [...]

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Google+ and World Domination

July 5, 2011

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+, a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. The network itself is reminiscent of a mix [...]

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Google+ Tips and Tricks

July 5, 2011

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+ .  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Google Plus Tips Start with your Google Profile Your [...]

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Missing DM’s in your Twitter Stream?

July 2, 2011

If you’re getting an error message on your Twitter desktop or mobile application it’s likely because Twitter recently changed the way authorization works. All applications which log into your Twitter account have had to use OAuth since August 2010, and as of June 30 they have set tighter restrictions on how applications can access direct [...]

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