Friday, October 31, 2014

Linkedin Launches Blogs for Members

February 19, 2014

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “LinkedIn Influencer” program. The likes of Gretchen Rubin, Richard Branson, Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. Many [...]

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Social Media is Not a Direct Sales Channel

February 12, 2014

Let’s think for a moment about how great–really great–sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” without ever knowing anything about the person, what they need, or warming up the [...]

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This Is Social, Watch Your Mouth

December 23, 2013

No, this isn’t another diatribe against Justine Sacco, I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in [...]

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There Is No Free Social Media For Business

December 10, 2013

Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk. Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we [...]

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Google Helpouts- Small Biz Boon?

November 6, 2013

We are big fans of the Google Hangout around here. I frequently do hangouts to meet with clients and potential clients, and I co-host a weekly hangout on-air called The Friday Hangout with Steve Farnsworth and Adam Helweh featuring industry leaders in digital marketing and we have a pretty good following. Now Google’s introduced a [...]

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Custom Short URLs for Google+ At Last!

October 30, 2013

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you’ll notice a bar across the top of [...]

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Content Marketing Is Nothing New

October 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing”.  Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! I came across this infographic that perfectly explains it. Geez, can anything that dates back to 4200 B.C. be called new? [...]

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Getting Beyond Content Marketing Hype

October 6, 2013

The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. You’ll build trust and relationships. Cold calls will be no more. In fact, people wanting to [...]

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Advertising Is Not Content Marketing

October 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. We [...]

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Age Of Context

September 26, 2013

So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology. Instead of being bombarded with ads for products we don’t want and hammered with cold calls, we’ll find that products and services are offered to us that we actually want. Our electronics will [...]

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