Saturday, August 23, 2014

Content Marketing Is Nothing New

October 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing”.  Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! I came across this infographic that perfectly explains it. Geez, can anything that dates back to 4200 B.C. be called new? [...]

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Getting Beyond Content Marketing Hype

October 6, 2013

The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. You’ll build trust and relationships. Cold calls will be no more. In fact, people wanting to [...]

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Advertising Is Not Content Marketing

October 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. We [...]

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Age Of Context

September 26, 2013

So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology. Instead of being bombarded with ads for products we don’t want and hammered with cold calls, we’ll find that products and services are offered to us that we actually want. Our electronics will [...]

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Facebook Metrics Update

September 8, 2013

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Edgerank, the algorithm Facebook [...]

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When Social Customer Service Fails

August 29, 2013

I should start this post with a warning. It’s a bit of a rant. If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. I took [...]

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Enriching Conferences With Real Interaction

July 28, 2013

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore. What attendees want are dynamic panels and forward thinking keynotes full of material they can take home and put to use. The Inbound [...]

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Why I Killed My Facebook Page – Confessions of a Social Media Coach

July 20, 2013

What? A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “Social Media Success!”  in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating [...]

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Google Enhanced Adword Best Practices

July 7, 2013

The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd,  and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads seen [...]

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Google Hangouts just get better and better

July 1, 2013

When we first started using Google+ Hangouts for our show The Friday Hangout the interface was pretty glitchy. The video would get “stuck” on a single person talking during filming and we got to watch her reactions to the entire show but never saw the person speaking. It crashed at the drop of a feather. [...]

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