Thursday, April 24, 2014

Two Tools to Manage Twitter Chats With Ease

June 17, 2013

If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. and were both casualties. OneQube As you can see from the screen shot, Smart Stream allows you to follow a hashtag in real-time, see who else [...]

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Social Media Crisis Management -Infographic

June 3, 2013

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always A well informed team can react before things get out of hand. Set [...]

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Is Your Website Pinterest Friendly?

May 28, 2013

Pinterest is huge, there’s no denying it , and it’s a great traffic driver to your website whether for products or information. I recently went on a surfing binge building a series of Pinterest boards for a client. These weren’t just pins from their website. Noooo. We recommend that a small percentage of the pins [...]

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Social Networking to Advance Your Career

April 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. See the photos  from DJ Cline here. I moderated this panel of tech rockstars. LaSandra Brill  Sr. Mgr., Global Social Media Marketing,  Cisco Systems Marilyn Lin Director, Product Intelligence & Enablement, [...]

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Marketing Automation Discussion at SFAMA

April 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or [...]

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The Computer Fraud and Abuse Act

April 8, 2013

Oh boy, here’s a hot button topic for you. The Computer Fraud and Abuse Act (CFAA)  was created with good intentions. When it was passed in the mid 1980′s it was intended to protect us from fraud by making it illegal to use someone else’s password for a social media site, a website or even their [...]

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Bing and Instagram – How will they affect Klout scores?

March 29, 2013

Klout recently announced the addition of Instagram interaction and Bing searches to their algorithm. While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world. I see that my Klout score [...]

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What Makes a Business Social?

March 12, 2013

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed. Today we may think it has to mean they use social media, but there’s more [...]

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Putting Instagram events to work for your business

March 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. [...]

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CEOs-Roll Up Your Social Media Sleeves

February 27, 2013

By Frank Strong His sleeves were rolled up. His tie was loose. He swore.  It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 million in new venture funding, Dollar Shave Club CEO [...]

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