Janet Fouts- Social media strategist, corporate trainer, best-selling author and CEO of Tatu Digital Media
What I do
Our popular social media strategy and management services enable you to make the best use of the right social networks for you. Learn more
Janet’s authored five books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Check them out! Browse books
How can I help you?
Do you want to earn more customer loyalty? Develop thought leadership in your industry?Contact Me
What’s new on the Blog
Twitter and DMCA violations
A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. “Tweet has been withheld in response to a report from the copyright holder.” . The tw [...]
My bestseller and the next book is on the way!
I was honored to be invited to co-author a book with the legendary Jack Canfield this summer. The book, "The Soul of Success" was released in late July and I'm thrilled to announce it is now a best seller on Amazon in both the US and in Canada, not in just one category but in several! US: #1 Marketing for Small Business #1 Direct Marketing #9 Marketing #15 Marketin [...]
Are you Blabbing up a storm yet?
I've written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there's a new show in town and it's so much better for my business and brand promotion that I'm rarely using those other networks. Blab.im blows them away. Hangouts can be clunky for new users and 10 people in the hangout at once generally to [...]
Twitter's enhanced analytics dashboard
Twitter has been slowly improving their analytics features for profiles and ads and it's been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn't and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month ba [...]
The amazing phenomenon of the #beme app launch
Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it's consistently trending on several platforms, Twitter in particular. Is it because it's restricted and therefore special? Or is it because this is the [...]
Are you missing your best content generators?
I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you're old school it may be because you're afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to cont [...]
Shockvertising... It's a thing
The image above is part of a Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses "Shockvertising" to grab readers' attention, likely through a little outrage. Everybody's talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message acro [...]
Easy guide to the Periscope video streaming app
I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What's new A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don't have to use Twitter to [...]
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