Janet Fouts- Social media strategist, corporate trainer, best-selling author and CEO of Tatu Digital Media

How can I help you?   Talk to me


What I do

Social Strategy/Management

Our popular social media strategy and management services enable you to make the best use of the right social networks for you. Learn more

Corporate Training

icon2Whether you need your team brought up to speed on your chosen social platforms, company-wide social media compliance training or a keynote speaker for your event, Janet makes social marketing approachable.Learn more

My Books

Janet’s authored five books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Check them out! Browse books

How can I help you?

Do you want to earn more customer loyalty? Develop thought leadership in your industry?

Contact Me

What’s new on the Blog

Best Practices For Killer Facebook Video Ads

In case you haven't noticed, video views on Facebook are exploding. The site claims over 4 billion video views per day, a serious rival for Youtube. Content companies like Buzzfeed saw an incredible growth in their video views, reportably as much as 800% this year. Tubular labs created a report on the top 10 most watched video publishers on Facebook, with Buzzfeed's "Tasty [...]

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Looking into Facebook Audience Insights for Ad Targeting

 While we may assume we know who our market is and what their interests are, Facebook users are a complex bunch and marketing takes some fascinating and revealing twists when you really look at individual demographics, their habits, and interests. After all, Facebook's business is to categorize and filter, so why not take advantage of all the data they are collecting to be m [...]

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Want More Earned Media? Start with Generosity

Let's start wth the basics here. What is earned media? Earned media is media (or content) you don't own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Earned media is free, out of the goodness of the writer's heart. Who doesn't love it when we get unsolicited rave reviews? Accordi [...]

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Marketers, what's your story?

As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. But are we really just talking to ourselves? We can be too close to the product and too specific about details our audience doesn't understand. Maybe we know what product is coming out next, and we want to prepare our audience for that. The c [...]

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Mindful Social and the Community Manager

Not all digital communities are created from scratch. Often a few users start a Facebook, Linkedin,  or Google group. They may be volunteers who want to have a place to talk to each other, or teams working at diverse geographic locations and need a central place for information sharing. The community grows organically for a while, but when the organization hires a communit [...]

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Say no more to social bullshit

Social media can be a place where the negativity overwhelms us and leaves us no hope for the future of humanity. BUT only if we let it be that way. Sure, it seems like fun to laugh at other people's gaffes. It makes us feel a little better about our own sometimes doesn't it? That's just lazy. There are people on the other end of the scandalous tweets, the bashing of a s [...]

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4 things you need to do in 2016 to be a better content marketer

Ah yes, it's the new year and we're all planning to make this the year we really rock it. Your friends are signing up for "Best year ever" courses, making lists of to-dos, cleaning out closets and desk drawers and just generally getting organized, right? These are all great ways to rev up your new year. But if you are a content marketer there is more specific housekeeping yo [...]

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What's in your social media tool belt? 4 tools rated

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, curating or creating content and maybe, just maybe, even hav [...]

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