Saturday, February 4, 2012

Follow Back? Yeah. Uh… No

November 5, 2011

If you’re one of those people who insist on being followed back OR ELSE don’t bother reading this. You’re not going to be pleased. I woke up this morning and reviewed some of my clients’ Twitter streams to find a few posts like this one. “FOLLOW BACK please!!!”. Now naturally I went to look at [...]

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3 Social Media Horror Stories

October 31, 2011

Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. How can we [...]

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The Art of the Retweet

October 11, 2011

On Twitter a Retweet can be a valuable way to share information with your network, build your following and pay homage to the person retweeted. Or it can be spam and a vain attempt to draw attention to yourself. You get to decide. But what’s a retweet you say? A Retweet is when you re-post [...]

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Facebook’s New Timeline

September 24, 2011

This time the changes at Facebook are really big. Graphically pleasing perhaps, but also very noisy and cluttered with duplicate information and graphics. Good thing we’ve all got broadband these days isn’t it or it would take forever to load Facebook’s Timeline. I did a quick video overview of what is in the new Facebook [...]

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Wait, Facebook is MySpace?

September 21, 2011

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do [...]

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Social media is not a weapon

September 13, 2011

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all [...]

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Social Media – Boon for business or waste of time?

September 5, 2011

I am asked this question every day. Is social media really good for my business or is it just a time waster?? Easy. It’s both. Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. [...]

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7 steps to an effective social media plan

August 29, 2011

I get a ton of requests for a “social media plan” and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. Their [...]

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Google Plus and personal privacy

August 28, 2011

This post showed up on Google Plus on Saturday from journalist Andy Carvin, and I think it raises quite a few flags for anyone thinking about using Google products, including Google Plus. Andy Carvin was at the Edinburgh International TV Festival and had an opportunity to ask Eric Schmidt, the CEO of Google how Google [...]

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Using social media across cultures

August 13, 2011

Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, [...]

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