Thursday, September 3, 2015

Is Brand Engagement Over on Facebook?

December 12, 2014



The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” […]

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When content calendars are not the answer

October 9, 2014



Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are […]

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Learning Facebook Business Manager

October 2, 2014



Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. These are what Facebook calls “Grey accounts” These are accounts where you […]

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How social media is like spaghetti sauce

September 16, 2014



Malcolm Gladwell explains the secret to sauce, but what’s that got to do with #socialbiz? LotsTweet: http://ctt.ec/7ni05+ I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. […]

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Why people don’t get Google+

September 5, 2014



Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works […]

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Video Curation, It’s All About the N3TWORK

August 26, 2014



We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good […]

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