Janet Fouts- Social media strategist, corporate trainer, best-selling author and CEO of Tatu Digital Media
What I do
Our popular social media strategy and management services enable you to make the best use of the right social networks for you. Learn more
Janet’s authored five books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Check them out! Browse books
How can I help you?
Do you want to earn more customer loyalty? Develop thought leadership in your industry?Contact Me
What’s new on the Blog
FOMO, influence and the internet. Still high school?
Remember waay back when you were in high-school and your friend Jenny got that great jacket and suddenly you just HAD to have it? So did every other girl in class because Jenny had influence because she was one of the cool kids. I wasn't. And where did she FIND that jacket? She wouldn’t tell, because then everybody would go get one and pretty soon she wouldn’t be uniq [...]
Social media brings back old-school marketing
People who are fond of social marketing sometimes talk about how much better social media marketing is than so-called "old school" marketing. Generally, this means the old "yell and sell" where marketers thought that if they hit you in the face with their marketing message often enough you'd get so used to it that it felt familiar.Sexy messaging and subliminal stories made us b [...]
Instagram Stories- Is It For You?
Instagram just released an update that appears to be taking on Snapchat for the hearts and minds of the 18-34 year old market in the US. Stats via Snapchat) But will it? And if that isn't your age bracket or the age of your market, do you care? Let's see. Introducing Instagram Stories from Instagram What are Instagram Stories? Instagram Stories are a new way to share [...]
Before you start tweeting about the 2016 Olympics, read this!
The Olympics are almost here, and there are specific rules about the use of relevant content on social media platforms. The Olympic rings, brand name, images of participants taken during the games in combination of a company brand, references to an athlete's performance or participation are strictly controlled between July 27 and August 24, Even the athletes themselves must [...]
The Social Brilliance of Pokémon Go
I am not a gamer. Sure, I play Words with Friends, but "real gaming", as my son would put it? No way. Until Pokémon GO. Launched a mere week ago byNiantic, in a partnership with Nintendo, as a project originally funded by Google, Pokémon GO immediately caught on fire. In this interview with the CEO, John Hanke, he talks about the idea behind the game, and how it all star [...]
Is it time for a social media purge?
I bet you've seen posts on Facebook or other platforms from friends recently who are un-friending, disconnecting, or purging their networks. This is partly because of politics, people are already exhausted and the real campaigning hasn't even started. But it's more than that. Social media is slowly becoming more social. That initial urge to have more "friends" than anyo [...]
YouTube rolls out a built in chat feature on mobile!
YouTube is still huge, no matter what Facebook wants you to think. For the last 3 years watch time on YouTube has grown by 50% year over year. More than half of YouTube users come from Mobile devices, and the average watch time on Youtube mobile is more than 40 minutes! (Stats via YouTube ). Think about it, when you’re looking for a how-to video or that clip of the Tornado [...]
Influencers! Must read > New Facebook guidelines for branded content
Facebook just updated their policy on "Branded Content" and it will have big impact for brands, publishers and influencers alike. In case you don't know what branded content is, Facebook defines it as "any post—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—from media companies, celebrities or other influencers which features a third [...]