Wednesday, July 29, 2015

content marketing with employeesI have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. It’s not just greedily holding their cards to their chest though, there are legitimate reasons to manage the flow of messaging but there are better ways to do it!

[click to continue…]

{ 0 comments }

shockvertisingThe image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage.

Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! [click to continue…]

{ 0 comments }

Periscope appI did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction.

google trends periscope or meetkat
[click to continue…]

{ 0 comments }

Video App Wars

May 4, 2015



I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the […]

Read the full article →

Evernote – Change the Way You Take Notes

March 12, 2015



Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool […]

Read the full article →

Are you an intentional marketer?

March 8, 2015



Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are […]

Read the full article →

Meercat jumps on Twitter Video

March 5, 2015



People are jumping on Meerkat, a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the […]

Read the full article →