Janet Fouts- Social media strategist, best-selling author, speaker, corporate trainer, CEO of Tatu Digital Media, advocate for mindful social business.
What I do
Our popular social media strategy and management services enable you to make the best use of the right social networks for you. Learn more
Janet’s authored six books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Check them out! Browse books
How can I help you?
Do you want to earn more customer loyalty? Develop thought leadership in your industry?
Schedule a call now and let’s talk about how I can help you.
What’s new on the Blog
New Social Media Report, and What About UGC?
It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online. So, it makes sense that when consumers [...]
Secure your Twitter account from hackers, before you can't
Hacking isn't something new to Twitter, but it's generally been easy to get your account back through Twitter tech support, though not always quickly. For most accounts it's not much more than embarrassing and annoying. For brands, of course, it can be a bigger deal. HBO was recently hacked, and the hackers threatened to release scripts from popular shows like Game of Thrones, [...]
Working with Empathy
While it’s general policy to train your team in the technical elements of their job, you may be leaving out a crucial component; empathy. You probably already know empathy is not something that comes naturally to everyone, yet this skill is essential to a modern, conscious business. Without empathy skills, conflicts can flare up from simple misunderstandings. Lack of empat [...]
Hating on Social Media - #NOTOK
Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, "Hate is not OK!". Not OK in our communities, on our streets, and not OK on social media. In [...]
Why I'm using Anchor.fm for podcasting, and you might too
I signed up for Anchor.FM when it launched, but I really didn't use it. I already podcast on Spreaker, and I didn't want to dilute my brand with too many channels. But the app looked cool so I've kept an eye on it. Then my friend Adam Helweh sent me a link to this post about some new features in Anchor that are really cool. They've been updating the app a LOT. First though, [...]
Social Media Listening - It's About Emotions
Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifyi [...]
The Conscious Company Global Leaders Forum
I spent a few days last week at the new 1440 Multiversity, attending the Conscious Company Global Leaders Forum. Here's my recap of some of the highlights. Created by Conscious Company Media, the event showcased a variety of businesses, including organizations like; Oxfam, Combat Flip Flops, L.A Kitchen, Patagonia, Go Pro, Linkedin, Rising Tide Capital and The American S [...]
Graduates- Think about Your Brand
As Universities release students into the "real world" many are underprepared for today's job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn't been high on their priority list. It's not too late, but it's time to take a considered and mindful approach to what your brand represents in the world. Most importantly, [...]