Saturday, July 4, 2015

shockvertisingThe image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage.

Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets!
Watch it here:

There have been other great examples of this type of advertising.

Coca-Cola’s Small World Machines had the goal of breaking down the barriers by showing people that “What unites us is stronger than what divides us”.

Pepsi got into the game with their #Livefornow campaign with a video camera in a bus shelter that shocked quite a few people.

My question to you is this. Is Shockvertizing effective? What about when it’s used to promote a nonprofit cause or message?

Do you remember the brand or just the gag? Does it matter?

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Periscope appI did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction.

google trends periscope or meetkat
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Video App Wars

by fouts

Video App Wars Meerkat vs PeriscopeI’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms.

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Then, just in time for Social Media Marketing World in San Diego, Twitter re-launched Periscope, another real time video app that streams directly to Twitter which they just acquired.
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Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier.

Until now. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone,  or smart phone. Items are tag-able and fully search-able so you can add pretty much anything, run a search, and quickly find it again wherever you are.

Here’s an example of how I use it for blogging. Many of my best ideas for bog post come when I’m out for a hike or driving. I don’t always have a pen and paper with me and I never text and drive so what to do? SIRI to the rescue. I just tell SIRI to email Evernote with my special upload address, I make the subject line “blog post” and then dictate the idea, or sometimes even most of the post. and SIRI emails it to Evernote. I can finish what I’m doing and come back to my Evernote file full of blog posts, ready to finish.

 

Now when I say you can upload things, try to visualize this. You’re at a networking event and you suck at remembering names. With Evernote you can take a picture of a person with your phone, tag them with their name and they’re saved for future reference in your database. Even more interesting, include their name badge in the snapshot, even a handwritten name tag, and Evernote will recognize the handwriting and enter it as searchable text!

evernote-biz-cardWhile you’re at it, take a photo of that person’s business card through the app and connect your Evernote account with Linkedin. Evernote will digitize the image and create a searchable note in your account with the most up-to-date information about your shiny new contact. It will also prompt you to connect with them on Linkedin Attach notes about the meeting to the note in Evernote and you’ve got a great reference for the next time you meet.

evernoteEvernote can find text within images, recognize it and make the text search-able. The image at right is a snapshot of the bag given out at N2Y4 Mobile Challenge. The highlighted yellow text is the result of a search for the words “Mobile Challenge” in my Evernote database. I hadn’t even tagged it yet. I also found my notes from Raj Singh’s lecture, the images of the slides he put up, the website homepage with session info, and a reminder to connect with one of the people I met at that talk.

Never again will I collect a bunch of paper at trade shows just to remember the product offering. A few quick photos of the booth, and not only do I have faces to relate to later, but the booth itself, logos, products and the text of the brochures ready to use in my post. all in one swoop. This is going to make blogging after conferences a breeze.

 

What else does Evernote do? A lot. Here are some of the ways I use it.

  • Evernote now includes another of my favorite tools. Skitch. Skitch allows me to take a screenshot and annotate it. When I’m doing a webinar and need screenshots or a recording a tutorial for a client i can easily take the shots I need and mark them up to show the client exactly what I mean. Sweet.
  • Record an audio message to listen to later, take a photo and tag the two to record an event or item to remember.
  • Drag and drop content like a PDF right into Evernote from your desktop and it’s filed (and searchable).
  • Save your  Tweets (public or DM) directly into Evernotes database by simply including @myENin the message (quick set up required)
  • Create a shared notebook to share notes or whole notebooks with your team.

Evernote constantly syncs with the database, so you are only seconds away from totally available information.

Did I mention it’s free? Yes, you have to put up with some small rotating banner ads, but believe me it’s worth it. Odds are very good you’ll upgrade to premium anyway, not to get rid of the ads, but to get more storage because you can fill it up pretty quickly.

Are you using Evernote too? share some tips and tricks here. Got an even better app? Tell me, I love finding new toys!

(Note, this is a revised post from my first review back in 2009!)

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Are you an intentional marketer?

March 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are […]

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Meercat jumps on Twitter Video

March 5, 2015

People are jumping on Meerkat, a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the […]

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Is Brand Engagement Over on Facebook?

December 12, 2014

The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” […]

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