We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? New tools pop up we just HAVE to try, or our network of connections asks us to join a new network in order to communicate with them.
The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.
That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. This allows you to see yourself as others might see you and judge if you are delivering the message you think you’re sending.
It’s also a good way to evaluate what networks are working for you, which aren’t and if you are using social media efficiently.
With my own coaching clients, social media audits are done quarterly as a regular part of the social media team’s outreach, but frankly most companies are doing really well if they do a social audit once a year, if at all.
What we’ve pulled together for you here is a downloadable workbook to use to do your own social media audit based on what I’ve learned coaching companies large and small about social media. I guarantee you will have a much clearer picture of how the rest of the world sees your social media outreach efforts and it’s very likely to surprise you!
With each section in the workbook you’ll find tips to make your next audit easier, fine-tune your social media outreach to make it more efficient and do a little network spring cleaning to boot!
Ready to do your own social media audit? Get the ebook and get started! We tend to create our social media presence in an organic fashion, which is the natural way to grow relationships right?
The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.
That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. This allows you to see yourself as others might see you and judge if you are delivering the message you think you’re sending.
It’s also a good way to evaluate what networks are working for you, which aren’t and if you are working efficiently.
With my own clients, social media audits are done quarterly as a regular part of the social media team’s outreach, but frankly most companies are doing really well if they do a social audit once a year, if at all.
What we’ve pulled together for you here is a downloadable workbook to use to do your own social media audit based on what I’ve learned coaching companies large and small about social media. I guarantee you will have a much clearer picture of how the rest of the world sees your social media outreach efforts and it’s very likely to surprise you!
With each section in the workbook you’ll find tips to make your next audit easier, fine-tune your social media outreach to make it more efficient and do a little network spring cleaning to boot!
Ready to do your own social media audit? Get the ebook and get started!
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