Janet Fouts- Social media strategist, best-selling author, speaker, corporate trainer, CEO of Tatu Digital Media, advocate for mindful social business.

How can I help you?   Talk to me

 

What I do

Social Strategy/Management

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Our popular social media strategy and management services enable you to make the best use of the right social networks for you. Learn more

Corporate Training

icon2Whether you need your team brought up to speed on your chosen social platforms, company-wide social media compliance training or a keynote speaker for your event, Janet makes social marketing approachable.Learn more

My Books

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Janet’s authored five books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Check them out! Browse books

How can I help you?

Do you want to earn more customer loyalty? Develop thought leadership in your industry?

Contact Me

What’s new on the Blog

On Social Intelligence, Leadership, and the need to start young #EQ #EI

I've been listening to Daniel Goleman's book "Working with Emotional Intelligence" and it is packed with insights into how emotional intelligence affects our ability to lead, whether a team or CEO. As Goleman says in this video, we all *think* we have exceptional emotional intelligence, but we can be brought quickly down to earth by simply asking our teenager! Fortunately for a [...]

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Facebook searches for authenticity, will your business page pass muster?

You may have heard about some new updates to Facebook’s algorithms, the ones that look at the content on pages and profiles and decide what is relevant, what is shown to your fans and what is not. According to their update post: “With this update, we’re adding new universal signals to determine whether a post might be authentic. To do this, we categorized Pages to id [...]

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The Role of Kindness in Social Media

This year social media sites have seen an influx of negativity beyond all reason. Some is over the election, but also over the news around the world of violence and hate speech. It's created a content crisis for social media sites like Facebook and Twitter, where hate speech and fake news is rampant. This has led to reforms in the rules on these networks to try to stem the [...]

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Content Marketers, what are your new years goals?

I know, I know, those new year resolutions are everywhere, aren't they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it's a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your content strategy and looking at it again Cleaning up [...]

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6 apps that will make you a better blogger right now

As a blogger, I have a tendency to throw off a blog post as a stream of consciousness sort of thing and then go back and edit. Because I like to blog in my own voice I tend to have less than flawless Grammar and my writing style is pretty simple. Not that that's a bad thing, but I know I can do better. Recently I discovered a Chrome app called Grammarly and my writing instantl [...]

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Are your social media accounts ready for 2017?

As we look forward to a new year, it's a good time to think about how you've spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which  turned out to be less worthy of your time? Here are some ways to evaluate your social strategy and streamline to make ne [...]

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Facebook Call to Action Buttons get a BIG update

The Facebook call to action button on business pages were a welcome addition, but of course we wanted more, didn't we? You're in luck, they've just updated the call to action button to be really useful, especially if you sell products from your website or offer reservations or event tickets. They've also taken big steps to make it mobile friendly. Yay Facebook! Now users c [...]

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Get Your Account Verified on Twitter

You know that little blue checkmark next to the user-name on your favorite celebrity or business accounts? That indicates that Twitter verified the account as real, and it's kind of a big deal. Verification also brings access to a couple of nifty features. On the notifications tabs you'll be able to view notifications from "all", "mentions" and "verified", so you can see wh [...]

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