Janet Fouts- Social media strategist, best-selling author, speaker, corporate trainer, CEO of Tatu Digital Media, advocate for mindful social business.
What I do
Our popular social media strategy and management services enable you to make the best use of the right social networks for you. Learn more
Janet’s authored six books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Check them out! Browse books
How can I help you?
Do you want to earn more customer loyalty? Develop thought leadership in your industry?Contact Me
What’s new on the Blog
Average Time On Social Media, Are You Using It Wisely? #Infographic
Can you imagine you could spend 5 years of your lifetime on social media? Yes, it’s likely you can. According to the infographic below we spend more time on social media than we do eating (Maybe that’s a good thing). Of course this is consumer focused, but it still takes into account the time we spend marketing and “working” too. After all, we are all consumers. Taki [...]
Digging deeper into Facebook ad analysis
Facebook's ad platform is constantly changing. Sometimes for the better, sometimes not so much. One feature added recently is giving us a lot of insight into the campaigns we run for our clients, and it's called "Delivery Insights". This dashboard can help you see what ads are performing well, if they are under or over-delivered to your market or if ads are overlapping, which m [...]
On time management and your investment in social media
Social media marketing is time-consuming, and most definitely not free - especially in the early phase when you are researching and doing all of the groundwork. Setting up your accounts, finding or creating content, and learning the ropes will be a lot of work, and it’s setting the stage for your success. As you get accustomed to your networks, you’ll find you spend le [...]
On Social Intelligence, Leadership, and the need to start young #EQ #EI
I've been listening to Daniel Goleman's book "Working with Emotional Intelligence" and it is packed with insights into how emotional intelligence affects our ability to lead, whether a team or CEO. As Goleman says in this video, we all *think* we have exceptional emotional intelligence, but we can be brought quickly down to earth by simply asking our teenager! Fortunately for a [...]
Facebook searches for authenticity, will your business page pass muster?
You may have heard about some new updates to Facebook’s algorithms, the ones that look at the content on pages and profiles and decide what is relevant, what is shown to your fans and what is not. According to their update post: “With this update, we’re adding new universal signals to determine whether a post might be authentic. To do this, we categorized Pages to id [...]
The Role of Kindness in Social Media
This year social media sites have seen an influx of negativity beyond all reason. Some is over the election, but also over the news around the world of violence and hate speech. It's created a content crisis for social media sites like Facebook and Twitter, where hate speech and fake news is rampant. This has led to reforms in the rules on these networks to try to stem the [...]
Content Marketers, what are your new years goals?
I know, I know, those new year resolutions are everywhere, aren't they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it's a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your content strategy and looking at it again Cleaning up [...]
6 apps that will make you a better blogger right now
As a blogger, I have a tendency to throw off a blog post as a stream of consciousness sort of thing and then go back and edit. Because I like to blog in my own voice I tend to have less than flawless Grammar and my writing style is pretty simple. Not that that's a bad thing, but I know I can do better. Recently I discovered a Chrome app called Grammarly and my writing instantl [...]