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Twitter

Follow Back? Yeah. Uh… No

November 5, 2011

If you’re one of those people who insist on being followed back OR ELSE don’t bother reading this. You’re not going to be pleased. I woke up this morning and reviewed some of my clients’ Twitter streams to find a few posts like this one. “FOLLOW BACK please!!!”. Now naturally I went to look at [...]

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3 Social Media Horror Stories

October 31, 2011

Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. How can we [...]

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The Art of the Retweet

October 11, 2011

On Twitter a Retweet can be a valuable way to share information with your network, build your following and pay homage to the person retweeted. Or it can be spam and a vain attempt to draw attention to yourself. You get to decide. But what’s a retweet you say? A Retweet is when you re-post [...]

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A lesson in social media management for PR

August 10, 2011

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first [...]

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Crowd source your next cup of coffee with Twitter

August 8, 2011

I ran across a post about Johnathan Stark’s crowd-funding experiment this weekend and I couldn’t resist playing along. Here’s the story. Johnathan created a web page on his site and uploaded a screen shot of his Starbucks Card. Anyone who wants a free cup of coffee can download the card to their phone, scan it [...]

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How to Participate in a Tweet Chat

August 3, 2011

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are [...]

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Missing DM’s in your Twitter Stream?

July 2, 2011

If you’re getting an error message on your Twitter desktop or mobile application it’s likely because Twitter recently changed the way authorization works. All applications which log into your Twitter account have had to use OAuth since August 2010, and as of June 30 they have set tighter restrictions on how applications can access direct [...]

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Twitter for Lawyers

June 23, 2011

I was recently on a panel for the UC Hastings College of the Law with Doug Mandell and Michael Kernan about social media for lawyers. If you attended, please let me know what you thought of it in the comments. My segment was on Twitter. It’s a big topic, and there’s no way I can [...]

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Why are you following me?

June 2, 2011

I’ve been gratified and a little puzzled by some of the people who follow me on Twitter (or any other social network for that matter). I mean, sure I hope you follow me, and a lot more people too, but sometimes a girl’s just gotta wonder what makes people choose to follow one person and [...]

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Social Media PR Tweet

May 17, 2011

Public Relations is a changing field and it can be a challenge to manage and control  corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. The advancement of good listening tools allow a PR team to keep an ear to the ground for news about their clients [...]

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