Thursday, September 18, 2014

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Social Media

A Hard Social Media Lesson for Hoteliers

August 6, 2014

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news […]

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What whitewater rafting taught me about social business

July 28, 2014

Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our […]

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This Is Social, Watch Your Mouth

December 23, 2013

No, this isn’t another diatribe against Justine Sacco, I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in […]

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Social Media Crisis Management -Infographic

June 3, 2013

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always A well informed team can react before things get out of hand. Set […]

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Cool stuff I learned this week

November 9, 2012

I’ve been meaning to do posts like this to share some of my favorite bloggers and top stories, but somehow I never actually get it done. (Lazy blogger!). There are so many great posts out there and lots of top stories and new tools to explore too, so here’s the short version of what I learned […]

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Social Media Doesn’t Make Sales – People Do

February 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+, the best […]

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How can using social media as an employee help my company?

December 14, 2011

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and […]

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Social media is not a weapon

September 13, 2011

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all […]

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A lesson in social media management for PR

August 10, 2011

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first […]

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