Well here we are a week into the new year and wondering where '09 will take us. The holidays are over and some sink into the doldrums of sugar lows and the sudden quiet that descends after all the family and friends go home. Others see this quiet time as a time to renew and [...]
Continue reading...Saturday, December 13, 2008
This is pretty much the last week of business for many as the holiday parties and gatherings of family and friends take over your personal life and all those year end and "gotta get it done before the holiday break" tasks take over your business time too. Even so, if you're trying to build a business [...]
Continue reading...Friday, November 28, 2008
Monitter is one of the newest apps to track Twitter conversations in real-time. You can simply enter up to 3 topics (your brand, news keywords or favorite Tweeters) and see real time monitoring of updates. You can filter updates by distance from a specific location as well, and Monitter offers feeds in English, Spanish, German [...]
Continue reading...Thursday, November 27, 2008
It's Thanksgiving in the US and everybody's getting ready to settle in for a day of football, gorge on our favorite foods and time with family and friends. If you've looked at Twitter lately you may have seen the newest of social media fund-raising efforts, TweetsGiving. The money is to be used to build a new [...]
Continue reading...Friday, November 21, 2008
Getting involved in social media can be a daunting task for some. Many companies think they need to build a forum, a blog or some form of discussion area on their site in order to be engaged. They don't want to go to the expense and hassle of adding on to their website to get [...]
Continue reading...Monday, November 17, 2008
One really interesting phenomenon of social media is how fast a discussion can spread through the various networks, and how the momentum of a little negative buzz can quickly become a firestorm. An excellent example of this is this weekend's Motrin scandal. Motrin posted an ad on their web site with a glib comment about [...]
Continue reading...Wednesday, November 12, 2008
I've run quite a few paid search campaigns, and although I do get pretty darn good results, in general it's disappointing in the long run. Why? Because no matter how much traffic you pay for, once you turn off the ads that traffic disappears. ((poof)). Sure, paid search is good for product launches and especially [...]
Continue reading...Tuesday, November 11, 2008
Often when people start to get involved in social media they get so excited they dive in and start participating before they've had a chance to see the lay of the land. Usually this is harmless, and most social networks have a few "caretakers" who give the newbies clues on how to be good netizens [...]
Continue reading...Tuesday, September 16, 2008
Image via Wikipedia I admit it. I'm addicted to the hit TV show Mad Men. Imagine my surprise when I find the characters from the show have Twitter profiles. How could I not follow Don Draper? Then I couldn't resist following Peggy and Betty as well. Interesting that they each remain in character in their [...]
Continue reading...Monday, September 1, 2008
One of the many things we learned from hurricane Katrina was how important communication is to a crisis like this and how lacking we were in resources. Yes, there were a few really great information sites but communication online has evolved and this year, with hurricane Gustav, we are ready. This time social media is making [...]
Continue reading...
Saturday, January 3, 2009
Comments