Social Media

Social Media Doesn’t Make Sales – People Do

February 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+, the best [...]

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How can using social media as an employee help my company?

December 14, 2011

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and [...]

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Social media is not a weapon

September 13, 2011

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all [...]

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A lesson in social media management for PR

August 10, 2011

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first [...]

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Are You a Social Media Oddball?

July 28, 2011

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. You want to be re-tweeted by the cool kids. You hang out around the edge of crowds of people and listen before you join [...]

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Nonprofit Webinar Series – Social Fundraising

June 14, 2011

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. But just posting a video, creating a Twitter account or a Facebook page will not bring droves to sit at your feet [...]

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Do you syndicate your blog?

June 8, 2011

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, [...]

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Social Media PR Tweet

May 17, 2011

Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. The advancement of good listening tools allow a PR team to keep an ear to the ground for news about their clients [...]

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How does your brand look on social media?

January 27, 2011

It’s a given these days that before at least 50% of the first-time meetings you’re about to have you and the person you’re meeting will have Googled each other to learn a bit more about the person. It used to be this would return a list of scholarly papers, some nasty pictures of you at [...]

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Have we got our head in the clouds about the value of online community?

January 4, 2011

I had a very interesting conversation with a Facebook application developer today. He’s a very smart guy and we agreed and disagreed on quite a lot of things. Here’s the crux of the discussion from my point of view. If it’s not yours, or if it is, please–for the love of community–pitch in and SAY [...]

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