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Getting real engagement on your Facebook page

April 18, 2012

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Why? Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager [...]

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What is your Reach on Facebook? (Any why you shouldn’t care)

April 5, 2012

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it.  Here’s how Facebook defines reach “The reach chart shows how many people [...]

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Managing Facebook Pages Just Got a Lot Easier

March 29, 2012

Part of what I do as a social media coach is help businesses large and small manage their facebook pages.Our social media management team is frequently asked to go to a client’s event and help live-tweet, take photos or video and post them live during the event to share with their fans. Most of us [...]

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Would you give up your passwords for a job?

March 20, 2012

A recent AP Newswire story tells the tale of one Justin Bassett who was asked by a hiring manager for his user name on Facebook. When she opened the site and saw that his profile was private, she asked him for his password. Bassett refused and withdrew his application, stating that he didn’t want to [...]

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Facebook Timeline for Pages- WAY more than a pretty cover

March 13, 2012

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts [...]

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3 Social Media Horror Stories

October 31, 2011

Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. How can we [...]

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Facebook’s New Timeline

September 24, 2011

This time the changes at Facebook are really big. Graphically pleasing perhaps, but also very noisy and cluttered with duplicate information and graphics. Good thing we’ve all got broadband these days isn’t it or it would take forever to load Facebook’s Timeline. I did a quick video overview of what is in the new Facebook [...]

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Wait, Facebook is MySpace?

September 21, 2011

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do [...]

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Could a lot of fans hurt your Facebook page?

June 28, 2011

I know, sounds crazy right? If you’ve head me speak on social media you’ve heard me say that social media is not about numbers but about quality. This is particularly true on Facebook. Why? Because Facebook has a ranking system called “EdgeRank”. (check your Edgerank  here) To put it simply Facebook looks at how many [...]

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Google’s new version of the Facebook Like

April 6, 2011

Google just introduced their “plus 1” button. It hasn’t rolled out to everyone yet, but you’ll probably see it soon. If you’re in a big hurry you can sign into Google’s Experimental Labs and add this experiment to your services. Here’s a video description of how it works (from Google’s point of view.) So who [...]

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