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Groupon Goes For the Big Brands

August 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. Even a tiny business can get a lot of bang for their buck out of a Groupon offer. With today’s offer from the Gap though, the game has shifted. [...]

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There’s No Privacy on Facebook?? Who Knew?

April 28, 2010

Every time Facebook makes changes to their privacy statements or policies people get really irate. I mean REALLY irate, like in this video clip. First there’s the people that are appalled that Facebook would have the nerve to share their private information. (Ahem. You gave it to ‘em, how else are they supposed to make [...]

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Facebook Changes the Rules. Again

December 9, 2009

For a site that is often purported to be all warm and fuzzy, full of social enthusiasm and community they don’t seem to get the idea of community and camaraderie very well at Facebook. First there was the privacy policy debacle, then there was the whole thing about not using contests to grow your Fbook [...]

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Hands-on Social Media

August 19, 2009

I’ve just had a remarkable two days working with Tech Soup volunteers in the “Tech Soup Kitchen” at the California Coalition Against Sexual Assault Leadership event in Sacramento. Our mission: Help attendees understand how they can use social media for outreach, education, fundraising and branding. We worked hands on with members on a one-on-one basis, [...]

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Win a Copy of Social Media Success!

July 13, 2009

I’m very excited to announce that my book, Social Media Success! will be released late this fall (Maybe early October!). This book has been a long time coming, and I’m fortunate to have a fabulous publisher and lots of support from my family, friends and clients while I pull together case studies and information that [...]

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Grassroots Fundraising with Social Media

July 5, 2009

Social media channels are perfect for grassroots organizers to quickly create buzz and find their following. Take the case of Help a Mother Out. Lisa Truong and Rachel Fudge saw an Oprah segment on the tent cities outside of Sacramento filled with homeless people with nowhere to go. They were moved to contact local shelters [...]

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Facebook landrush begins

June 12, 2009

In case you haven’t heard yet, Facebook is now allowing the creation of “vanity URL’s” on their site. In other words, instead of your link to your Facebook page being Facebook.com/people/youruser/w35235y050 it can now be your user name like so “http://www.facebook.com/jfouts “. Image via Wikipedia Since Facebook opened the floodgates just a short while ago [...]

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Build relationships instead of just a network

May 14, 2009

I know I’ve told you it’s important to build a network of social media profiles to grow your visibility, deliver your message more broadly and gain more opportunities to learn from your connections, but I do not subscribe to the belief that mega-networks really pay off. At least not all by themselves. That said, I [...]

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Ben and Jerry's Put the Social Back in Social Media

April 21, 2009

<img src=”http://img.skitch.com/20090421-qbg3aujtsys66mk913igmfwkmb.jpg” alt=” Ben and Jerry’s” align=”left”/><p>Ben and Jerry’s put the social in social media</p> Today is Ben and Jerry’s Free Cone Day, and to celebrate it I’d like to celebrate Ben and Jerry’s for being the progressive and social company they are. What’s more social than an ice cream social? Let’s face, ice cream [...]

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Social media contests-inexpensive marketing at it's best?

April 10, 2009

Recently we’ve seen a lot more games and contests on Twitter vying for attention. A couple I’ve been involved in, the Social Media Trivia Quiz for Composica and Twickets for the Pinot Wine Summit, were quite successful at building visibility quickly and fun to boot. Social media seems to be populated with legions of games [...]

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