Monday, December 22, 2014

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Is Brand Engagement Over on Facebook?

December 12, 2014

The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” […]

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Learning Facebook Business Manager

October 2, 2014

Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. These are what Facebook calls “Grey accounts” These are accounts where you […]

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Hashtags, the Good the Bad, the Oh So Ugly

July 7, 2014

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to […]

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Facebook’s Grand Experiment #Fail or….?

June 30, 2014

First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as […]

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There Is No Free Social Media For Business

December 10, 2013

Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk. Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we […]

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Facebook Metrics Update

September 8, 2013

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Edgerank, the algorithm Facebook […]

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Why I Killed My Facebook Page – Confessions of a Social Media Coach

July 20, 2013

What? A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “Social Media Success!”  in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating […]

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What Online Marketers Can Learn From the Red Bull Jump

October 15, 2012

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings! The event was broadcast live over 40 networks in 50 […]

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Getting real engagement on your Facebook page

April 18, 2012

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Why? Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager […]

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What is your Reach on Facebook? (Any why you shouldn’t care)

April 5, 2012

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it.  Here’s how Facebook defines reach “The reach chart shows how many people […]

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