YouTube is still huge, no matter what Facebook wants you to think. For the last 3 years watch time on YouTube has grown by 50% year over year. More than half of YouTube users come from Mobile devices, and the average watch time on Youtube mobile is more than 40 minutes! (Stats via YouTube ).
Think about it, when you’re looking for a how-to video or that clip of the Tornado that hit Mayfield Kentucky last week, where do you search to find it? That’s riiight! YouTube.
Once you find that video you may want to share it on your social networks, or message it to a friend. That was a bit clunky in the past, copying and pasting or sharing through apps you had to log into, but YouTube is rolling out a new feature, native sharing.
YouTube “native sharing” will allow you to share a video directly in the mobile version, and invite your friend to respond by chatting, giving you a heart or sharing a video of their own within the mobile app. It’s a messenger app wrapped around your favorite video source. How cool is that?
Messages can be shared with one person or a group and the thread of the conversation will live in a tab on your mobile app so you can easily reference them and keep the conversation going.
Don’t have native sharing yet? Patience people, it’s being rolled out now for testing, so keep your app updated and check back over the next few weeks to see when it becomes available to you.
Do you have native sharing? Tell us all about it in the comments!