Tracking Your Brand Online

October 15, 2008

Keeping up with your brand and how it’s seen online and what people are saying about it negative or positive is a full time job, and a lot of companies are really quite oblivious of their online brand. So let’s say you’ve suddenly realized that you need to keep track of your online reputation, where are you gonna get it?

Several tools are available to alert you whenever your brand, product or name is mentioned, and you can also use it to track competitors or those rising stars you’ve been watching.Twitter Alerts -

Tweetbeep allows you to save multiple alerts for a keyword, phrase or domain name and can be filtered by distance from a location, particular user names and whether or not a URL is in the post.

The Search Monitor :: Monitor Paid Search, Blogs, News, and Web Sites

The Search Monitor offers a more complex search all wrapped up in a spiffy interface for those reports you’re been needing to write. Site monitor keeps an eye on your paid search keywords as well as those of your competitors and creates a number of reports for affiliate compliance, brand buzz, ad copy, trademark use, and market share and delivers them in a clean interface to view all at once or in email alerts to keep you on top of things. All this doesn’t come for free of course, and the Search Monitor starts at $99/month.

Social Mention Social Mention uses Yahoo’s BOSS platform to search a variety of social media platforms. Search on your brand name or a topic and filter the results by selecting blogs, micro blogs, bookmark sites, comments, news, images or videos. To keep on top of what’s hot you can browse “Hot Conversations” to find the latest topics.

BuzzLogic: Conversation Ad Targeting2122 - Find the Influencers in Social Media and Blogs with BuzzLogic BuzzLogic tracks conversations in social media and helps identify the key influencers talking about your brand or your product space. Their Insights reporting tools give you a dashboard full of information about who’s saying what and where those conversations are taking place. Create a Watch list of your favorite influencers, view social maps of who is participating in the discussion and set up profiles for bloggers you want to track. BuzzLogic also offers ad targeting programs to deliver your ads to the conversations you want to be in on.Online Reputation Monitoring | Online Media Monitoring Service |

Trackur keeps track of the keywords you’re most interested in, whether they are on blogs, web sites, videos or even as images so you can keep track of how your logo is being used online. The filters allow you to quickly hone results down to just what you want to see. Alerts can be delivered by RSS feed or email and your searches can be exported as a CSV for saving, sorting or creating reports. You can also bookmark results to go back to at a later date. Trackur is an inexpensive alternative, starting at $18/month.

Do you know of more tools like this or have experience with these? Post in the comments and let us know what you think.

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  1. Hi Janet, was really happy to find your blog. Online brand tracking is becoming more and more important, and the number of available tools, both free and paid, is on the rise all the time. I wonder if you ever tried for social listening?

  2. I would say that we website visitors are very much lucky to live in a very
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  3. Great set of tools. I am still getting the hang of what is possible with twitter. I really enjoy it and have found it has been a great source of traffic for my own sites.

    I hadn't thought about the tracking side of things until recently I posted something that was tracked using the #thesiswp hash. Very cool way of tracking stuff. Thanks for sharing these tools. I will check them out. Would love to add some people to my twitterverse – @WillLowrey

  4. There's a free version of SM2, our premium social media monitoring and analysis solution at . We monitor all social media sources and have over 1 billion results in our social media warehouse with up to 30 fields of meta data for each. Full historical results going back to 2007, sentiment, demographics, geo-location, authority, trends comparison and much more. Extensive reporting options and dashboard. We'd be happy to take you through a demo if you're interested- that goes for anyone reading this!

  5. Just had a demo of Radian6’s app and it’s a very impressive solution. The ability to search your brand across popular SM sites and then have it sorted and delivered to a dashboard or in alerts is a powerful time-saver. The varieties of ways to report information and see the actual comments or posts wraps things up nicely.

    Filtering allows you to narrow your search or exclude redundant or irrelevant items as well so you can quickly get a very clear picture of who’s talking about you and where.
    It’s not a free solution, but I can see how it would quickly pay for itself in time saved. Check it out for yourself.

  6. Wow Andy, You’re demonstrating how great your product is right now since your comment was posted just a few minutes after this post went live. Looking forward to seeing what else you do.

  7. Hi Janet,

    Thank you for including Trackur on your list. We’re about to launch some new influence measurement tools, so stay tuned for some big additions–without any price increases. 🙂


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