Google Rolls Out Social Search-Will You Use It? – Janet Fouts

Google Rolls Out Social Search-Will You Use It?

Google made it’s new “Social Search” public today (I was just talking about this on the GameChanging show on BlogTalk last night). To set it up you’re going to need to log in to your Google account and enable social search in Google Labs.

Once you’ve got it activated and you’re signed in to your account you can do searches and see “Results from your social Circle”. So you’ll see Tweets, blogs, links from people you know on the bottom of your search results. You can filter down to just the social results by selecting “Social”.

Now this isn’t real-time search so you’re not going to see the latest (not yet) but it does add value if you’re looking to make a purchase and you would like to see what your connections thought of the product etc.

Facebook connections aren’t going to show up unless they’re in your Google network too.

Here’s a quick video with some highlights from Google’s Maureen Heymans.

I wonder if this is going to get more people using the Google Profiles than there has been to date? Currently it seems as if most people jumped on it to save their username and then never did much with it. I’m guilty here too, but beyond adding a teensy bit of SEO opportunity it hasn’t really been of much use so far. Maybe if I used it more?

In any case, I think this is an interesting direction for Google to take and I look forward to seeing how it develops.

Click Here to Leave a Comment Below 5 comments

Very interesting. This is definitely where SEO and social media converge. Google will have to keep developing those algorithms to adjust to the gaming that will inevitable happen from this.


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I wonder if this is going to get more people in using google profile. 

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People work
with Google as
they trust the
effects that come way
up. Now, even
more then prior
to, you can truly
feel confident about
your results simply
because other people the
person you may know also
can attest to the
merchandise or company.
It is a smooth
move in
my opinion. Not necessarily far
better but smart through
Google’s perspective. All
of makes perfect
sense to me. While
Google offers
failed up
to now with its social
media efforts, tying
this within
search results could
be just the citation
since it
will be the search engine leader.
One dilemma
though, how
will the 1+ button
work with the
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