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Nonprofit Webinar Series – Social Fundraising

June 14, 2011

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. But just posting a video, creating a Twitter account or a Facebook page will not bring droves to sit at your feet and learn from the master and it certainly won’t guarantee the success of your fundraising initiative.

Why? Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either.

So what to do?
I’ve asked TechSoup rock stars Rik Panganiban and Evonne Heyning and grassroots fundraiser extraordinaire Lisa Truong from Help a Mother Out to tell us how they make effective use of social media tools to get that ongoing interaction that keeps them coming back, supporting your cause and sharing with their friends. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.

Free webinars you say?
These webinars are totally free and you only have to sign up once to be able to come to all 4. Even if you can’t come to all of them, they’ll be recorded for you to view later. (Of course we’d rather have you attend and ask us your questions). Register Here

Here’s the line-up

June 21 – 1 pm PT
Managing Online Communities
Rik Panganiban (TechSoup.org)
Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic. Here to share his knowledge about community management and working with volunteers to keep your community active is Rik Panganiban. He’ll show us how to get that engagement so the community flourishes and how to work with convert your online visitors and members into active volunteers that contribute to the community. Register Here: https://www3.gotomeeting.com/register/730428078

Rik Panganiban has over 15 years of experience as a nonprofit organizer and educator using digital media to engage the public on important global issues, from the International Criminal Court to Internet Governance to the UN Millennium Development Goals. He currently manages the online community of the Nonprofit Commons in the virtual world Second Life, which hosts 120 tenant organizations and an active volunteer base. Prior to that, he was the assistant director of the Online Leadership Program at Global Kids, where he created online communities of practice for teachers, librarians, museum curators and youth.

In 2007, Rik authored a report on “Best Practices for Nonprofits in Second Life,” still one of the definitive resources for public sector organizations working in virtual worlds. He also runs the website http://www.betterverse.org a chronicle of the public good applications of virtual worlds for nonprofits, education and government.

Here’s a welcome video from Rik created in Second Life!

June 28 – 1 pm PT
Video for Nonprofits
Evonne Heyning (TechSoup.org)
Do you use video as part of the social media outreach for your nonprofit? Evonne Heyning, interactive producer for Tech Soup will share her insights for using video to communicate your message and engage users. Register Here: https://www3.gotomeeting.com/register/730428078

Evonne Heyning shares her gifts as a transmedia producer, educator and connector for causes and social enterprises. As a live interactive producer and consultant for global collaboration efforts from the US State Department’s Office of Innovative Engagement to Tech Soup Global, she creatively taps into today’s most powerful digital tools to bring people together. As an educator and creative visionary she has crafted movies, television, games, books, comics and booklets, public challenges, virtual environments, websites and live experiences that bridge the gulf between local insight and global participation.

As a lifelong social artist Evonne enjoys bringing people together to create, collaborate and grow new endeavors. Her work curates a common sense of thrivable community design, weaving a network of intentional mastery spaces designed for efficient global collaboration. At home she enjoys dancing and meditating in the garden where she’s been designing #seedsgame and writing a love strategy guide. Her favorite tools: iPad, paintbrush, smartphone, whiteboard markers, human touch.

July 5 – 1 pm PT
Digital Soapbox: Grassroots Advocacy on the Social Web
Lisa Truong (HelpaMotherOut.org)
If your non- profit is not actively advocating your cause on the social web, you may be missing out on amazing opportunities to connect with potential advocates and supporters. Learn how one effort, Help A Mother Out, with a start up investment of $100 and in the span of two years, developed into a national-recognized grassroots non profit, primarily utilizing free and low cost social media platforms. Join HAMO co-founder and executive director, Lisa Truong, as she shares key learnings on how to engage the digital passersby through social media and grow your organization’s network of grassroots advocates and supporters. Register Here: https://www3.gotomeeting.com/register/730428078

Lisa Truong is a social entrepreneur and grassroots advocate for women and children. She is the co-founder and executive director of Help a Mother Out, a nationally recognized grassroots non profit dedicated to increasing access to diapers for families in need, and advocating for long term change in the social safety net. Lisa has contributed writing in blogs including California NOW and Change.org, as well as books including #SOCIALMEDIA Nonprofit: 140 Bite-Sized Ideas for Nonprofit Social Media Engagement, and Open Our Eyes: Seeing the Invisible People of Homelessness. She has extensive experience leading diverse teams in non profit services and digital environments, including previous roles at Tides and Organic, Inc. She is a graduate of the University of California, at Berkeley. http://www.helpamotherout.org

July 12 – 1 pm PT
Twitter Efficiency
Janet Fouts (Social Media Coach)
Nonprofits tell us they barely have time to tweet much less engage on a regular basis on Twitter. Janet will talk about how to use Twitter efficiently to drive traffic to your website, promote specific initiatives and create a network of friends who can evangelize for you. She’ll also talk about using volunteers, virtual admins and tools and techniques to keep your Twitter stream flowing while maintaining the quality of the conversation. Register Here: https://www3.gotomeeting.com/register/730428078

Janet Fouts is a social media coach, author, speaker and entrepreneur. Her books “Social Media Success!” #SOCIALMEDIA PR tweet and “#SOCIALMEDIA NONPROFIT tweet” draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder of the Social Media Coaching Center and Sr. Partner at Tatu Digital Media, a San Jose Web design and development firm. http://www.janetfouts.com



Who’s Fundly?

We’re doing this for the social fundraising site  Fundly, which has been used in some interesting campaigns:

The American Red Cross saw a 15% increase in the number of donations and a 52% increase in donation amount when using Fundly for a recent campaign.

Senator Barbara Boxer’s (D-CA) Facebook donations increased by 51% when Fundly was used for her final 2010 election day push.

To learn more about Fundly, visit their website and sign up for a free trial. What have you got to lose?

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