I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. It’s not just greedily holding their cards to their chest though, there are legitimate reasons to manage the flow of messaging but there are better ways to do it!
After reading this post: Scale Content Marketing: Employees are the Secret by Frank Strong recently I invited him to a Google Hangout about this very topic, see below.
Please give a listen and add your thoughts about empowering employees to create richer content!