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How are you going to change the world in 2012?

January 4, 2012

the butterfly effectMaddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “How are you going to change the world in 2012?” It’s a great question.

I love the chaos theory metaphor called the butterfly effect. The idea is that a small, relatively insignificant act can created marked and sometimes unexpected change. The flap of a butterfly’s wing can cause a hurricane on the other side of the world.

Small business that we are at Tatu Digital Media, we have been fortunate to impact corporations and individuals and show them how to be more effective and efficient in how they do business online. Hopefully the effect of our small efforts can help to change the world in ways we can’t begin to predict.

We are already working with a number of non-profits to help them understand social media tools and techniques. In fact, it’s part of Tatu Digital’s mission for a minimum of 25% of our work to be with non-profits. in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media.

Through our work with corporate client we’ve amassed a pile of content on these topics that will be useful to non-profits who want to expand their outreach to volunteers, donors, evangelists and potential team members through inbound marketing. We’ll be adding social media training webinars or live sessions for non-profits throughout 2012.

The first of these trainings will be a webinar for Vivanista on January 12, 2012 at 9 AM on using Google+. Come join us, it’s free, you just need to sign up.

Stay tuned for more of these free training sessions for non-profits, and if you work with non-profits and would like to talk about setting up training on social media or inbound marketing, talk to me.


Now, what are YOU going to do to change the world in 2012?? Add your thoughts in the comments!

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