Having trouble communicating? Communicating with your customer base online through social media seems like a slam-dunk, but it’s a lot more than just “pushing content at them and hoping they’ll be interested. Without a strategy, you could be missing an opportunity to really engage your audience and create a lasting relationship. Take part in the

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I just love the animators from Common Craft. They make clear tutorials in an engaging animation style. This one is an overview of the popular microblogging tool, Twitter.

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What’s the big deal about Facebook? For some it’s just a playground for hooking up with their friends, for some it’s purely business, but however you use it you need to be aware of how impactful it can be.This show on Canadian TV fills us in on the basics.

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These are in no special order. Some mistakes may have greater impact on one person than the other and we all dance to our own tune right? I’m also sure there are a lot more. Feel free to share yours in the comments section. Oh, and before plagiarism raises it’s ugly mug, yes, I did

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You know, I’ve loved the web and watching the online community grow for over 12 years. I’ve been active in many roles over the years and it’s never been as exciting as it is right now. Social Media may seem like another buzzword to some, but for me it’s been a way of life for

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The proliferation of social networks makes it hard to keep on top of how your brand is being used and where. If you don’t claim your personal and business names, they very well might be used by someone else. A good example is the now-famous Fake Steve Jobs. a spoof blog of the Apple founder

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Grazr can pull streams together into a “reading list” in a widget you can post on your blog, company website and make available to your readers. 1 stream of up to 50 feeds is free and there is a nominal charge for additional streams. Take a look at some example streams here.   *UPDATE! It

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The parade of apps that support Twitter never ends, and that’s probably what both brings Twitter to it’s knees and keeps people using the app. All these shiny new toys cannot be ignored. TweetDeck is the newest of these, and, as usual, it was irresistible to sign up for the beta. I’m a big fan

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If you’re new to social media marketing the first logical question is “How will we measure the return on our investment?” right? It depends on what the goal of the campaign is. Are you looking to: Expand your brand’s visibility? Connect with your user base on a more personal level? Collect business leads or user

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Another top notch animated film from commoncraft. This one tells us the story of social media via ice cream.

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