If you’re new to social media marketing the first logical question is “How will we measure the return on our investment?” right? It depends on what the goal of the campaign is. Are you looking to: Expand your brand’s visibility? Connect with your user base on a more personal level? Collect business leads or user
Another top notch animated film from commoncraft. This one tells us the story of social media via ice cream.
Everywhere I go people are asking me if I can build a Social Media Release Template for them. Social Media News Releases are all the rage in the PR world right now. Just sending out a PDF with the basic information on it, or actually FAXING press releases to your media contacts is just not
I can’t tell you how many titles I had for this post. “Social media, do you really want to?”, Social media, participate or go home”, and “Social media – it’s about the interaction stupid”. Basically it all comes down to one thing; if you are going to get involved in social media marketing do it
This is one of my favorite videos explaining Web 2.0. It shows in a nutshell how the advances in Web 2.0 will change our lives both as coders and as users of the code created.
This quick intro shows you how to use FriendFeed and keep track of your favorite posters on a variety of networks all at once.
LisaNova is a popular satirist on the web and she’s no holds barred in this video about Twitter. It’s a perfect example of what most people who have only heard of Twitter but not yet found a way to use it think of the popular microblogging site. It’s true, there are a lot of people
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