What's a Social Media Coach?
You know, I’ve loved the web and watching the online community grow for over 12 years. I’ve been active in many roles over the years and it’s never been as exciting as it is right now. Social Media may seem like another buzzword to some, but for me it’s been a way of life for a long time, and it’s finally come of age. Products are exploding on the market so fast it’s a full time job just to keep up with it.
You’re probably reading this because you either are part of that community and just checking in, or you’re looking for places to learn about social media and how to integrate it into your marketing plan.
For that second group, here’s a little bit about what I do.
One-on-one and Team Training-I can help you and your team get up to speed on the tools you’re going to be using, tactics for engagement and act as a support team for all those “how to” questions.
Speaking – I can come in to speak to the team, at conferences or conduct social media training sessions for groups who want to get hands on training.
Social Media Strategy Development– Develop a strategy for getting your message out with the greatest potential for social media engagement. I do this by looking at your existing content, branding and marketing goals and developing a plan that is a part of your overall marketing and communications strategy.
Community Outreach– Reach out to the social media community to build awareness of your message through communities and bloggers and create relationships with the influencers in related social networks.
Content optimization – Optimize existing web pages and content including video, press releases, inter-actives and web content to maximize re-distribution and discussion.
Campaign Management– Managing your on-line campaign from social media outreach to search engine optimization and marketing campaigns.
Monitoring and Reporting– managing these campaigns takes diligent monitoring to maintain the quality of information and effectiveness of ad campaigns. I use state of the art monitoring systems to manage your campaign and “listen” to how the message is being received.
What are the advantages for you?
Increased Revenue– The more eyeballs that see your message and the more often they see it, the more opportunity there is for them to hear you and get engaged.
People are listening– Focused interest and increased user engagement returns in user loyalty and higher traffic as well as increased revenue.
Amp up the brand– With the cacophony of ads and media on-line, your message needs to be delivered clearly, in multiple venues and often to get your brand to stick in user’s heads. Entering into the conversation can help users develop a knowledge of you and your business that will get your brand heard.
Quality traffic– There are lots of ways to increase traffic, but what you need is quality traffic. If you sell buzz saws and you get a lot of traffic for people looking for Buzz Lightyear, what value is that? We drive traffic based on who you are.
Competitive data– Most likely you are not alone in your message. I can show you how you rate against your competition, and help you keep track of their social media presence too. Find out what they are talking about and market changes at the speed of the web.
Heard enough? Contact me. Together we can build a strategy for how you want to engage–within your budget.