Cathy Taylor moderated this panel at OMMA Social in San Francisco a bit ago and I found myself in a discussion with Michael Lazerow about which is more useful to a brand- “a million followers without any idea of what you’re going to do with them” or a “kick ass strategy with zero”?
Michael says “I’m of the opinion that having a million followers and fans with no idea of what you’re going to do with them in the future is the single best thing you can do from a marketing perspective….Would you rather have a million people on your email list or a kick ass strategy with zero..”
I’m of the opinion that a good strategy will reward you with engaged and active followers, and I don’t want to hang Michael out as the “bad guy” here. Buddy Media does great work and I actually showcased their SeaWorld – Busch Gardens Facebook app for this panel.
The question remains a big one and I would love to hear your thoughts on this. Would you rather have a million followers with no clue what you’re going to do with them or a kick ass plan and no followers (yet)?
By the way, big thanks to Rich Reader for videotaping this event. Rich does a lot of these as a public service and we all appreciate his efforts. Unfortunately the demand on bandwidth at the Nikko that day was pretty fierce so the stream is a little choppy.