Janet Fouts

Social Media ROI- or is it ROE?

Everybody’s talking about social media ROI and how to measure it, but what are you measuring? Why do you want to? In this webinar I’m going to give you the questions to ask to define what if and how you might measure the return on investment, and more importantly, engagement. Social Media R.O.I (or is that [...]

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Social Media ROI

For small business owners ROI on any investment is crucially important, and it can make jumping into social media pretty scary because of the lack of hard numbers. I’ve written about this before, but this post from Jay Deragon really hits the mark and I have to put my .02 in  again. So often when I [...]

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