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social media listening

Social Media–What Do I Do With All This Data?

October 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?” The flip answer is something like “your metrics will show you” or “you’ll be the most popular man in the universe”. Of course it’s not really that simple and that leads to […]

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BrightTalk for Webinars

September 1, 2009

I finished my first BrightTalk webcast today, and I thought I’d give you a little insight into how this works from the presenter’s side in case you’re looking for a reliable host for your own webcasts. I’ve used quite a few of these services and tested several more and I have to say the BrightTalk […]

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Social Media-Listen Before You Leap!

August 14, 2009

Before you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want […]

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