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social media consultant

14 step bare-bones guide to influencer outreach

October 29, 2012

Lots of people will tell you  “Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout, Peer Index or Kred score? A combination of all of the above? How do you identify them and what do you do with that information once you […]

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Looking for a social media quick fix?

September 18, 2009

Then don’t read this. This post from Marc Meyer struck a chord this morning. Marc brings to light one of the dark secrets all social media strategists face, and that’s that people who are new to social media often expect to have a strategy document handed to them that will instantly rocket them to “social […]

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Certified in Social Media?

January 22, 2009

This is probably going to sound like a rant. Maybe it is. Maybe it’s just reality. I got an email from someone yesterday asking me to tell them if they should get “certified” as a social media consultant  by a certain software company. Said company sells “THE Enterprise Social Media Solution” and they tell their […]

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