September 18, 2009
Then don’t read this. This post from Marc Meyer struck a chord this morning. Marc brings to light one of the dark secrets all social media strategists face, and that’s that people who are new to social media often expect to have a strategy document handed to them that will instantly rocket them to “social [...]
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January 22, 2009
This is probably going to sound like a rant. Maybe it is. Maybe it’s just reality. I got an email from someone yesterday asking me to tell them if they should get “certified” as a social media consultant by a certain software company. Said company sells “THE Enterprise Social Media Solution” and they tell their [...]
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