social media coach

7 steps to an effective social media plan

August 29, 2011

I get a ton of requests for a “social media plan” and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. Their [...]

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Social media- it’s not about the ratings

April 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. It’s not about how many followers they have–or their promises to get you thousands of followers–but whether they can show you [...]

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One True Fan?

January 31, 2011

Part of my job is to try out applications, tools, networks and such so I can tell my clients if they’re worth the learning curve or a waste of their bandwidth. Frankly it’s a lot of fun and I find some really cool stuff. I also find a lot of stuff I wouldn’t suggest you [...]

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What was the most important thing you learned about social media this year?

December 14, 2010

This year flew by and the sheer number of new social networks and applications is simply stunning. Keeping on top of it all is definitely a full-time job, and for those of us who learn new stuff for fun, it’s been fantastic. I wanted to take a moment to thank just a few of the [...]

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Succuessful Social Media Engagement Requires Generosity

November 12, 2010

Generosity is a huge part of the social media experience. The sharing of links, news and information are the most obvious examples of this, but even more important is generosity in supporting others. Even if they may be your competitors. This is a difficult attitude for a lot of companies–both large and small–and for some [...]

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What Do YOU Want to Learn About Social Media?

November 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. (Hello, I’m a social media coach…) Whether it’s in groups, boot camps,webinars, one-on-one or right here on my blog, this is my passion. I’ve been building out a series of online [...]

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Break down bloggers block

September 8, 2010

I know I know, I just wrote a post on how important it is to be a regular blogger and here I am not having blogged in days! Weeks even! Maybe I jinxed myself. Frankly, I’ve been busy coaching clients and speaking and traveling and that’s all good, but it’s not an excuse. I expect [...]

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Secret Formula for Social Media Success? Naaah.

June 22, 2010

What it takes to be a success in social media is the ability to be fluid and organic in your approach. To move quickly and decisively as new issues develop, evaluate new tools and networks for their usefulness, usability and appropriateness. To interact with your users and community and listen to what their needs and [...]

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Social Media Services – The Tide is Turning

May 24, 2010

When I did presentations for events or large groups a couple of years ago people wanted to hear what social media was and to understand it’s potential for their business. Now they’re done with all the rah-rah and the high level overviews. They want real, actionable information that’s going to fit with the way they [...]

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The Social Media Generalist

January 28, 2010

gen⋅er⋅al⋅ist [jen-er-uh-list] –noun a person whose knowledge, aptitudes, and skills are applied to a field as a whole or to a variety of different fields. I consider myself a generalist, especially when it comes to social media. Why? Simple. I’m a social media coach. It’s my job to have a macro view of the [...]

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