gen⋅er⋅al⋅ist [jen-er-uh-list] –noun a person whose knowledge, aptitudes, and skills are applied to a field as a whole or to a variety of different fields. I consider myself a generalist, especially when it comes to social media. Why? Simple. I’m a social media coach. It’s my job to have a macro view of the tools, [...]
Continue reading...Friday, September 18, 2009
Then don’t read this. This post from Marc Meyer struck a chord this morning. Marc brings to light one of the dark secrets all social media strategists face, and that’s that people who are new to social media often expect to have a strategy document handed to them that will instantly rocket them to “social [...]
Continue reading...Wednesday, September 16, 2009
I’m not sure how you could have missed it, but we are in the middle of Mozilla Service week! Service week runs September 14 to 21st and they need your help! Mozilla teamed up with idealist.org, betterplace.org, OneWebDay and many other organizations striving to make the world a better place and collected thousands of requests [...]
Continue reading...Friday, July 17, 2009
FriendFeed just gets more interesting every day. Some people may say it’s too hard to use or it should have more or less features, but you have to look at FriendFeed for what it’s purpose is. FriendFeed was initially a place where you could bring your social network RSS feeds into one place and share [...]
Continue reading...Monday, July 13, 2009
I’m very excited to announce that my book, Social Media Success! will be released late this fall (Maybe early October!). This book has been a long time coming, and I’m fortunate to have a fabulous publisher and lots of support from my family, friends and clients while I pull together case studies and information that [...]
Continue reading...Sunday, March 1, 2009
Twitter can be an incredibly powerful networking tool for growing your business and even expanding your personal horizons. OR it can be a terrific time-suck and basically useless. It’s all about how you approach this powerful network and engage on it that makes the difference. This is a one hour on-line crash course in how to use [...]
Continue reading...Thursday, January 22, 2009
This is probably going to sound like a rant. Maybe it is. Maybe it’s just reality. I got an email from someone yesterday asking me to tell them if they should get “certified” as a social media consultant by a certain software company. Said company sells “THE Enterprise Social Media Solution” and they tell their wannabe social [...]
Continue reading...Friday, November 21, 2008
Getting involved in social media can be a daunting task for some. Many companies think they need to build a forum, a blog or some form of discussion area on their site in order to be engaged. They don’t want to go to the expense and hassle of adding on to their website to get [...]
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Thursday, January 28, 2010
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