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listen

The Trouble With Social Media Listening

April 18, 2011

I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can [...]

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Controlling the Conversation?

April 16, 2010

Can you control a conversation in social media? Probably not. But you can guide it…

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SV Business Development Week- Listen!

October 28, 2009

Any of my clients or connections can tell you how often I stress the importance of listening. Listening to your network for opportunities, listening to social media networks at large for mentions of you, your product, the competition and areas of interest so you don’t miss opportunities to engage, solve problems or just to simply [...]

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