Janet Fouts

Live Broadcasting and Twitter

It’s amazing to me how quickly new apps pop up to fill a need. Last week I listened to a good part of the 140TC conference through a site called twebevent. The site embedded the Ustream channel and allowed people to talk to each other around the program through a Twitter interface. Login to [...]

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Social Media ROI- or is it ROE?

Everybody’s talking about social media ROI and how to measure it, but what are you measuring? Why do you want to? In this webinar I’m going to give you the questions to ask to define what if and how you might measure the return on investment, and more importantly, engagement. Social Media R.O.I (or is that [...]

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BrightTalk for Webinars

I finished my first BrightTalk webcast today, and I thought I’d give you a little insight into how this works from the presenter’s side in case you’re looking for a reliable host for your own webcasts. I’ve used quite a few of these services and tested several more and I have to say the BrightTalk user [...]

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