January 6, 2010
That guest post from Michael Martine on how to pitch bloggers was intended mostly as tongue in cheek, but it’s amazing how many emails I get about it! So I decided to give you some straight-up talk about really pitching bloggers. The first tip is; it’s not a with a standard press release! Really, do [...]
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February 2, 2009
Ghost blogging is the practice of hiring a blogger to “ghost-write” your blog for you. Supposedly people do this because they: “Don’t have time” “Can’t write” “Don’t have a THING to say” “Leave it to the professionals” “Don’t connect with the market” In general I’m opposed to this practice. Why? Because your blog represents YOU. [...]
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