Janet Fouts

On PR and Pitching Bloggers

That guest post from Michael Martine on how to pitch bloggers was intended mostly as tongue in cheek, but it’s amazing how many emails I get about it! So I decided to give you some straight-up talk about really pitching bloggers. The first tip is; it’s not a with a standard press release! Really, do [...]

Continue reading...

When to Hire a Ghost Blogger

Ghost blogging is the practice of hiring a blogger to “ghost-write” your blog for you. Supposedly people do this because they: “Don’t have time” “Can’t write” “Don’t have a THING to say” “Leave it to the professionals” “Don’t connect with the market” In general I’m opposed to this practice. Why? Because your blog represents YOU. You’re trying [...]

Continue reading...