Social Media -YOU gotta do it

Social media engagement does not happen by accident. It does not do itself. Sure, there are those random occurrences where you get a referral or a hit from someone you just met on Twitter, but trust me, it almost never happens until you’ve put some effort into your Twitter presence.

If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it.

Social media is work. It’s good work. It’s important work. It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming.

But not unless you do the work.

“But I’m busy” you whimper… Tough. Get over it or don’t do it.
Social media done wrong is just as bad for your brand as traditional media gone wrong, except that the negative news flies faster in social than it it ever did before. It also gets archived instantly and replayed over and over and over and….

The thing is this is how our lives and businesses will be marketed going forward. Our lives are transitioning to online communication in almost every aspect. You can be at the leading edge of that wave or paddle fast to catch up with your competition later.

You CAN do this
There are lots of ways to do social media efficiently.
I don’t mean automation or hiring offshore “assistants” to do it for you either. While there are lots of things you CAN outsource and still be authentic, when it comes to engaging people, getting to know them and creating evangelists for your business you’ve just got to roll up your sleeves and get to it.

Entrepreneurs instinctively know this. They may hand off functions of their business to others, especially as it grows, but in the beginning they transmit their passion for their business personally. They wear their brand on their sleeve. They read everything they can get their hands on to make their business better and talk to everyone who can help them. What better way to do that than through social media?

I’m reading an amazing book from Steven Pressfield right now called “Do the Work“. (Actually I’m listening to the audio-book since I drive a lot and I’m a chronic multi-tasker). Steven’s kick in the ass, take no prisoners attitude inspired this post and I hope you will read his book too. And then get off your duff and make a plan to really engage for your business.

  • fouts
  • Updated July 29, 2011