Social Media PR Tweet
Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. The advancement of good listening tools allow a PR team to keep an ear to the ground for news about their clients and enable them to lend their voices to ongoing discussions, but it’s even better if you’re already in the conversation to start with.
You can’t control social media so you’d best learn to understand how to work with it instead of against it. I’ve been fortunate to work with some amazing PR people, and my latest book, #Socialmedia PR tweet is a way to answer some of the questions I get regularly from public relations pros through my social networks and in my coaching practice.
The book is written in tweet form, 140 bite-sized ideas for social media engagement. Ideas like:
“When you communicate for a brand, make sure people know there’s a real person there too. Be transparent.”
“When you hear dissent spring up, learn more about it through social media. In parallel, find ways to agree on other topics to dull the edge.”
“Watch for people who disagree with you and deal with it privately if you can or afterwards.Don’t argue, discuss.”
I didn’t write this book alone. Like my previous book, #Socialmedia nonprofit tweet, which was co-authored with Beth Kanter, I reached out to my Twitter network and asked for help.
Contributors to this book include:
- Kimberley LeRiche
- Michael Brito
- CJ Brasiel
- Amy Sample Ward
- Megan Keeane
- Susan Tenby
- Allen Mireles
- Ricardo Guerrero
- Perrine Crampton