Social Media-Listen Before You Leap!

dive into social mediaBefore you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want to find out more about?

Setting up listening tools from free to paid versions can give you a tremendous amount of information and help you find even more things to talk about. I’ll give working examples of listening tools, outline a strategy for effective listening and give you some ideas to use this information in a real world setting.

This short 30 minute session will include links to both free and paid listening tools and creative scenarios for use. September 1, 2009, 4 PM PST.

You will learn how to:

  • Set up a set of listening tools to cover multiple platforms
  • Identify the right listening tools for your own needs
  • Identify the best networks for you to participate on
  • Evaluate what you find
  • Creative ways to engage and communicate your message
  • Find new topics to populate your blog and online discussions
  • Evaluate how effective your social media campaign is

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Have you read my book yet? “Social Media Success! – Practical advice and real-world examples for social media” is available on Amazon

  • Judith

    This looks just great Janet. I've been struggling with which software is the best to use and getting a lot of information I don't really understand what to do with. Will you be talking about that in your lecture? Pretty please?

  • Judith

    This looks just great Janet. I've been struggling with which software is the best to use and getting a lot of information I don't really understand what to do with. Will you be talking about that in your lecture? Pretty please?

  • I absolutely will be talking about that Judith! Email me if you'd like to talk in advance of the class.

  • I absolutely will be talking about that Judith! Email me if you'd like to talk in advance of the class.

  • kitgolson

    Looking forward to great Brighttalk from you on especially how to evaluate how effective my (nascient) SoMe campaign is! I like your calm and reasoned approach! Thanks!

  • Looking forward to great Brighttalk from you on especially how to evaluate how effective my (nascient) SoMe campaign is! I like your calm and reasoned approach! Thanks!

  • AlyceLindquist

    Hi Janet – looking forward to “meeting” you at this webinar, thanks for offering up the free material! I'm always interested in getting the scoop on specific tools since there are so many out there.

    Cheers,
    Alyce

  • AlyceLindquist

    Hi Janet – looking forward to “meeting” you at this webinar, thanks for offering up the free material! I'm always interested in getting the scoop on specific tools since there are so many out there.

    Cheers,
    Alyce

  • Hi Janet – looking forward to “meeting” you at this webinar, thanks for offering up the free material! I'm always interested in getting the scoop on specific tools since there are so many out there.

    Cheers,
    Alyce

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