Wednesday, July 30, 2014

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Social Media Doesn’t Make Sales – People Do

by fouts

Social Media Doesn't Make Sales - People DoThere’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media.

You can have the biggest following on Twitter and Facebook and Google+, the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale.

Whaaat? I know, social media is what I do, and I love it, but in the end it’s a tool. Just one of the tools you should have as part of your online marketing. It’s how you use it that counts.

  • Use social media to create an approachable persona that encourages people to contact you and then follow through when they do reach out.
  • Send traffic to your blog, where deeper conversations can take place.
  • Have a clear call to action on the blog so people can do something when they get there.
  • Make sure it’s easy for people to comment and share your brilliance with others. They’re your social media evangelists.
  • When they get to your website make it super easy for them to know what you do and how you can help them.
  • Put your contact information everywhere. Basic, but often ignored.
  • Use landing pages on your site for specific channels of your business. For example, I have one for a Google+ e-book
  • That doesn’t mean you spam your social media streams with calls to action and special offers, but if you don’t tell us what you offer,

Social media allows us to make our businesses personal and approachable. We’ll do business with you because we like you before we even get to see that landing page or your new website design.

And that my friends, is why social media is a great tool for your business.

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Have you read my book yet? “Social Media Success! – Practical advice and real-world examples for social media” is available on Amazon

  • Dave Howlett RHB

    Thanks Janet. You know, companies bandy around the terms “authentic” and “real” and “personable.” My feeling is that when a company enters into social media, they need to understand that social is ….well social. Example: I decide to hold a backyard BBQ and invite relatives, friends and their friends to attend. Everyone is mingling. Once in awhile, someone asks another “and what do you do?” and a business card might be passed along. But if I hear later that a friend of a friend saw my friends as “a target market” and worked the room/backyard handing out flyers and business cards…chances are they won’t be invited back.  In my humble opinion, it’s not social media that is the issue, it’s “the gear” you’re in when you operate in the backyard. New business/new customers should be an after-effect of the value (content/humor/burgers etc) you  provide, not the reason you provide them.   

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