Seth Godin – Tribes We Need You to Lead Us
Seth Godin’s Tribes: We Need You to Lead Us is the latest addition to my marketing book list but I hadn’t gotten my copy yet. Lo and behold, you can download it for free from Audible. I prefer audio books to listen to when travelling, so this works out even better. Like all of his books, the content gets right to the point and just plain makes sense, and I appreciate his no-nonsense style.
Tribes is filled with great short tales of real-life examples, and –unlike some marketing books–not the same old fish we got last week. Godin always reads fresh to me, even though I often find myself thinking “Well duhhh”.
Tribes stresses the importance of leadership while allowing the group to participate and engage, and that leaders and managers are very different animals. “Great leaders focus on the tribe, and only the tribe”. “Great leaders reflect the light onto their teams, their tribes.” “When you abuse the attention, you TAKE from the tribe.” “When a CEO starts acting like a selfish monarch, he’s no longer leading, he’s taking”.
There are a lot of powerful concepts here and I’m going to be listening a few times. As usual, the more I listen the more nuggets of wisdon appear. Take this opportunity to get your copy here.
Have you already read it or listened? Share your thoughts here, I’d love to hear what you think!