Secret Formula for Social Media Success? Naaah.
What it takes to be a success in social media is the ability to be fluid and organic in your approach. To move quickly and decisively as new issues develop, evaluate new tools and networks for their usefulness, usability and appropriateness. To interact with your users and community and listen to what their needs and desires are. You need to be able to evaluate opportunities quickly since things come and go in a flash in this environment. You need to understand the capabilities of your team and how to help them grow their skills.
You pay attention very closely to what your community wants to do. What platforms do they like? What networks do they avoid? What do they just not get? What kind of tools do they want to use?
As a new tool evolves you need to know what it does and how it works and decide if it’s a good fit for you and for your users. Give it a try and if it doesn’t work or it’s not a good fit move on. Even if it’s the latest, hottest, coolest tool you’ve ever seen, if your community doesn’t want to adopt it, it might not be a good fit. It’s not about what you want. It’d about what your community wants, how they communicate, the tools they are comfortable with. You must understand that that may not be the latest networks or shiny bright objects. Sure, you may be able to educate them and show the value, but if they don’t adopt you can’t force it or you lose them.
Lots of clients come to us asking for a schedule and a step by step program. I’m sorry, that doesn’t exist. Every situation requires new research into who the market is and what tools they feel comfortable using and all the things I just mentioned above. Then there are branding and corporate structures to consider and the skill level and time and energy of the implementation team.
If you try to lock yourself into a step by step program and project out a year or or more you are limiting your own potential.
Every single social media program must be a custom one, an ever-evolving organically driven program. That’s what keeps it interesting and it’s also why I never tire of helping people find their own formulas. That’s what I love about being a social media coach, it’s fun.