As I said in yesterday’s post, I spoke at the the Public Radio Program Director’s conference, and it was full of amazing people who are passionate about what they do. People like Valerie Geller, who teaches broadcasters to “not be boring” and create a powerful radio presence. Boy, that’s something all of us presenters could use. Valerie coaches some of the very same techniques that I do for social media.
Valerie Geller’s Principles of Creating Powerful Radio:
- Speak visually, in terms a listener can”picture.”
- Start with, your best material.
- Tell the truth.
- Never be boring.
- Listen to your station.
- Make it matter.
- Always address the individual, use “You.”
- Talk to ONE listener at a time!
- Do engaging transitions & handoffs.
- Promote, brag about your stuff.
- Brag about other people’s stuff
- Be who you are on the radio.
- Take risks. Dare to be great!
How cool is that? Here’s a link to her newest book,”Creating Powerful Radio” Lots to learn from here.
The there’s Sandra Tsing Loh, whose “Loh Down on Science” show gives mini sound bites of science that are fascinating and fun and has been picked up by over 100 stations in the US as well as the Armed Forces Network. Follow the Twitter stream LohDown for facts, oddities and nifty science experiments you can do yourself, listen to the podcast or call your station and ask them to add it to their programming.
Danyell Irby spoke about NPR’s “The Impact of War” project, a collaboration between several NPR stations that tells the stories of families and US troops. HEre’s a link to an introduction to the series and a small sampling of the stories they’ve collected for The Impact of War.
I spent the better half of the Giants/Rockies baseball game sitting next to Gregg McVicar, producer of UnderCurrents. For the last 5 years he’s been pulling together an eclectic mix of music from Folk and Native American to Electronica, Dub and Country and he puts together about 5 hours of daily programming for the show, totaling over 9,000 hours of music. Learn more on the web site or Facebook page.
What would a public radio be without the Car Talk guys? Tom and Ray were in fine form and good humor, busting up the programming when it looked a little slow, mugging it up for the cameras and just adding their humor to the conference. Want to see if they’re on in your area? Check out the directory on their web site.
If you read my blog you know I love to support non-profits and the Nonprofit Technology Conference is one of the highlights of my year. I get so inspired by people who are passionate about what they do and can manage on a shoestring to do amazing and wonderful things. I felt the same way about this conference and left inspired and raring to go!
Have you read my book yet? “Social Media Success! – Practical advice and real-world examples for social media” is available on Amazon