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As the Founder and CEO of Tatu Digital Media, Janet Fouts brings a fresh perspective to social media marketing. Instead of the often-used scattershot approach, Janet believes in the surprising power of mindfulness, authenticity, and generosity.

With twenty years of experience working with both Fortune 50 firms as well as tiny startups, Janet’s knowledge is extensive yet practical. If you want thoughtful, effective social media strategies that build long-term customer relationships, talk to Janet Fouts.

Janet is a best-selling author, having written 6 books on social media marketing, the most recent of which, “Mindful Social Marketing- How authenticity and generosity are transforming marketing” is available on Amazon.

Connect with Janet 

Interested in arranging an interview?
Click the button below to send an email or call 408.216.7423 to schedule some time to talk.

Interview Topics and Sample Questions

Sample Interview Topics

Social media for the real world

Lots of people have a social media account on sites like Twitter, Facebook, LinkedIn, Pinterest, Instagram and so many more. They may even have a blog or two, yet they’re still frustrated with the return on their investment of time and energy. We can’t all be everywhere all the time and still get our work done can we? Janet brings her experience with all kinds of businesses to show you how to take a focused and mindful approach to putting social media to work for you. Isn't that better than you working for it!

Mindful Social Media? An Oxymoron?

Social media is everywhere isn’t it? Sports on TV, ads on the bus, the train and on billboards you see ads shouting out “follow us on…”. We are inundated with social media noise, so how we market our business to be heard above the din? We don’t. Instead we get focused and talk to individual people. Person to person. The way we really like to communicate. See, social media is social, first and foremost. Taking a mindful approach to where, how and why we are communicating on social can help us be more effective and both our customers and our team will be happier for it.

Sample interview questions

  • What does mindfulness have to do with social media? How do I know which network is right for me and my business?
  • Do I have to be on every social network?
  • What about the latest-greatest shiny new social platform?
  • How can I streamline my time on social networks and still get my job done?
  • You talk a lot in the book about generosity. What does that mean to you?
  • Won’t I lose business if I give up my “secret sauce”?
  • What do you mean by marketing with intention?
  • What do you say to people who say they’re too busy to “do” social media?
  • What mistakes have you made we can learn from?
  • What do you mean by “listening” on social media and how does it help us?
  • Why is customer engagement more important than numbers of fans or reach?
  • You’ve built a fairly large social following, but it’s your lob. How can we do the same thing, or should we even try?
  • What do you mean by authenticity and why is it important to my brand identity?
  • What should we be doing when people say negative things about our brand, product or attack us personally?
  • Is there really any privacy on the internet?
  • Contact Me

    Media Queries
    For media inquiries with a short deadline text 415.990.3991 with a brief description of your needs.

    For a longer timeline call Janet directly at 408.216.7423 or email media@janetfouts.com​

    Event Booking Information
    My schedule for corporate training, conference presentations, interviews and webinars is always changing.
    Call 408.216.7423 for access to my current availability.

    Other questions?
    I'm available on Twitter by mention or direct message @Jfouts or email me janet@janetfouts.com

    Images

    You are welcome to use these images for promotional purposes. Click on the image to go to a larger version, then control click and select “save image as” to download. If you need hi-res images for print, please email media@janetfouts.com and we’ll get them to you ASAP.

    janet-fouts social media strategist

    My Books

    I'm a best-selling author with six books on social media marketing, all with the intention of making social media easy to understand and implement for your business. Each is now available in both softcover or the Kindle version.
    Mindful Social Marketing

    About Mindful Social Marketing

    Mindful social marketing might seem like an oxymoron, but the qualities of mindfulness have much to teach us about being happier at home and in our jobs as well as in communication with our market and cohorts through social media.


    Video Interview
    Here is a sample interview video. See my videos page for more!