Loca for Local at SXSW

Social media has had such a huge impact on small businesses, both to reach out to a global audience and to their own backyard as well. I love to see local business flex their social media muscles and offer specials to local residents, through innovative and fun marketing, deepen their relationships in their neighborhood and support the community as a whole.

That’s why I suggested this panel for next year’s SXSW, and I asked some amazing local business and social media folks to join me. Jason Sutherland from Peninsula Shops, Alejandro Reyes from Sacramento Marketing Labs and Ryan Kuder from Bizzy.com.

We’re not going to go on and on about how wonderful social media is. You know that or you wouldn’t be reading my blog. We’re going to talk about real cases and real action that local businesses can use. We want people to walk away thinking about how they take action right away in their own local area.

SXSW has a tradition of selecting panels by votes from the community at large. The entire list of panels that made the first cut are up for voting on their site. The ones that get the most votes will be finalists for selection in the 2011 SXSW. They got well over 2,000 panel submissions, and to make the cut we’ve got to get ours to rise to the surface and be seen.

So now we need your help to get the panel voted up on the panel picker. Take a moment to visit the panel picker and give it a thumbs up, and while you’re there browse the rest of the submissions and see what people are thinking. There are some fantastic panels proposed.

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