Live Broadcasting and Twitter
It’s amazing to me how quickly new apps pop up to fill a need. Last week I listened to a good part of the 140TC conference through a site called twebevent. The site embedded the Ustream channel and allowed people to talk to each other around the program through a Twitter interface. Login to Twitter on their site, watch the show and Twebevent tags the conversation for you with tags assigned by the person who set it up. Nice.
I had a talk coming up on Social Media ROI as part of the BrightTalk Social Media Marketing Summit so I thought I’d give it a spin. Integration was a snap, and pretty much anything you’re doing that will allow for an embedded player like this will work (think live events and web radio shows). A few clicks and I had a Twitter enabled chat ready to go. The whole thing went smoothly and although I didn’t really have time to promote this new link much before the event, several people used it and I got good feedback on it. Funny thing, it seems I caught the twebevent team a little off-guard when I set it up. They’d actually just launched, and I was the first BrightTalk user to use it. Nothing like trying it out at this stage to test it and it all worked perfectly.
I can see a lot of uses for Twebevent and I’m thinking it’s a great way to enhance my teleclasses with a way for people to talk among themselves, collect questions from listeners in real time as well as create buzz about the event.
Have you read my book yet? “Social Media Success! – Practical advice and real-world examples for social media” is available on Amazon