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Our Recent Contributions

What's your social listening strategy?

Let’s face it, most of us make purchase decisions emotionally, rather than logically. However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling th [...]

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Losing the stress in the hospitality biz

Nobody who has ever worked in the hospitality industry is oblivious to the stress and fatigue that comes with the territory. Long hours on our feet, demanding and challenging work situations can add up to sleepless nights and wondering why we do this! It’s common to turn to maladaptive behaviors like drugs, alcohol, overloading on late-night video games and simply not [...]

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Working with Emotional Triggers #nearlymindful

Emotional triggers happen to us all day, every day. A trigger can be pretty much any topic that makes us feel strongly, whether that’s negative or positive. They can be a memory, a conversation, or simply a feeling that we respond to in a certain way. Triggers can spark joy, happiness, frustration, fear, sadness, anger, and a host of other responses. Some good, some not so [...]

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Relationships first - #MindfulSocial with @BryanKramer

On the show this week is Bryan Kramer. We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life. Bryan speaks frankly about what it’s like to go from th [...]

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