Google made it’s new “Social Search” public today (I was just talking about this on the GameChanging show on BlogTalk last night). To set it up you’re going to need to log in to your Google account and enable social search in Google Labs.
Once you’ve got it activated and you’re signed in to your account you can do searches and see “Results from your social Circle”. So you’ll see Tweets, blogs, links from people you know on the bottom of your search results. You can filter down to just the social results by selecting “Social”.
Now this isn’t real-time search so you’re not going to see the latest (not yet) but it does add value if you’re looking to make a purchase and you would like to see what your connections thought of the product etc.
Facebook connections aren’t going to show up unless they’re in your Google network too.
Here’s a quick video with some highlights from Google’s Maureen Heymans.
I wonder if this is going to get more people using the Google Profiles than there has been to date? Currently it seems as if most people jumped on it to save their username and then never did much with it. I’m guilty here too, but beyond adding a teensy bit of SEO opportunity it hasn’t really been of much use so far. Maybe if I used it more?
In any case, I think this is an interesting direction for Google to take and I look forward to seeing how it develops.