Facebook’s New Timeline

This time the changes at Facebook are really big. Graphically pleasing perhaps, but also very noisy and cluttered with duplicate information and graphics. Good thing we’ve all got broadband these days isn’t it or it would take forever to load Facebook’s Timeline. I did a quick video overview of what is in the new Facebook profile and a few thoughts on how we might use it (or not). Overall it’s very attractive and once we get used to the new look I think people are going to like it. As usual though there is going to be an adoption period and that can be tough, especially for people who were perfectly happy with the old look!

Gone are the tabs we are used to and your information is distributed on the page instead. Oddly enough the same information is accessible in several places, especially photos friends and your info section. For example if you update your profile or cover image then it shows in the header section as well as lower in your timeline and again in the photos section. Now that everything is on the home page it gets pretty noisy. Seems a little redundant to me but who knows, maybe it’s only in the beta? Or maybe it’s so you can pick your favorite view and hide the rest? Still, the photo and frinds browsers are much easier to navigate and visually engaging. It’s possible to hide photos from others by just clicking an X to hide the image.

I think business people will quickly see that the new “cover” graphic can be a whole lot more than a picture of the family trip to the Rockies, it’s ready to tell the world all about your business like a big ol’ billboard. Please resist this temptation lest all your friends shun you.

Business will also see the value of running social ads based on the piles and piles of demographic and personal information they’ll be collecting and the filtering they’ll be able to do to target social ads to you, your friends and the friends of your friends’ friends. This will be great for businesses wanting to leverage the social graph, but could soon become annoying for users.

 

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  • Anonymous

    Nice video! As to attractive the colors I would contend are not (it looks like a baby shower boy theme) and will not appeal to many, it overdoses on blue. The layout is fairly clear. This is where on Twitter you feel like you have some control to personalize the look – they nailed it! MySpace even allows this, not sure why Facebook is last to the table with this allowing users some control on the colors of your profile.ย 

  • Anonymous

    great tutorial, as always. my own view (which won’t be new to you) is that they’ve jumped the shark. i’m looking for a new social experience that’s both simplified and seamless. and it’s not G+

  • Hi Janet,

    Great blog, you mentioned one snippet here in your article that I found amusing. You said that these new Facebook features may be in beta, and that made me laugh because most web apps now are in constant beta as they phase one thing in and another out. For instance look at Google it took them years to take the beta tag off of Google.com In summary, you mentioned something about getting used to Facebooks UI, it has always amazed me that Facebook has one of the worst UI’s I have ever seen after being in IT for 15 years and yet it has attracted 500 million followers……..go figure. ๐Ÿ™‚

    Sidenote: I am getting ready to start a project where I install and develop 4 different CMS systems as a complete Newb. I will be documenting my journey on my blog if you would like to follow along. Just let me know and I will post the URL here. Did not want to without your permission.

  • Thanks Dave, it’s true, we live in a beta verse these days. I’d love to hear about your CMS journey. go ahead and add a link if you like!

  • Nice article. ๐Ÿ™‚

    I hope that Facebook releases the Timeline officially soon though.
    It has been long enough.

    Anyway, I’ve put together a new website with Hundreds of Free Facebook Timeline Covers:
    http://designfacebookcover.com/ย 

    Feel free to use them on your Facebook Profile. ๐Ÿ™‚
    -Andrew Davis

  • Nice article. ๐Ÿ™‚

    I hope that Facebook releases the Timeline officially soon though.
    It has been long enough.

    Anyway, I’ve put together a new website with Hundreds of Free Facebook Timeline Covers:
    http://designfacebookcover.com/ย 

    Feel free to use them on your Facebook Profile. ๐Ÿ™‚
    -Andrew Davis

  • Thanks Andrew, there are some fun uses there and good for you for jumping on it as a service. It must be making you nuts most people can’t see them unless they converted as a developer! Silly really, I wish they’d just launch the darn thing.

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