We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts at the top of your page for long. All that is changing.
I don’t begin to have enough room to do this in a blog post, so I’ve got a handy-dandy free e-book on Facebook Timelines for you to download that will give you lots of details, specific rules to know and ideas about how to make your Facebook timeline really pop.Here are a few highlights for you to think about.
These are what everybody already knows except a bit bigger (850X3You’ve got them on your personal profiles already right? Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that.
Cover photos may not contain:
- Calls to action
- Discount offers
- Contact information
- References to “Like” or “Share” your page.
Applications and custom pages used to live in the “tabs” on the side of your page. It turns out nobody ever went there and now they will be prioritized and even give a little glam with buttons at the top of the page. These can be re-ordered to show what is really important to you. When you click on a tab you’ll have much more real estate to work with too, no more cramming content into a tiny window!
The ability to float a news story or milestone to the top of your page is big. You can “highlight” a post and it floats at the top of your page for as long as a week.
The timeline has a whole new meaning for businesses and especially for nonprofits. Here you can tell your story, highlight key events and even make some of those milestones stand out by making them show across the whole page. I love what pages like Doctors Without Borders and Ford did with their timelines to tell a compelling story. Go take a look and see how you could use these ideas to tell your story.
Then come back here and get the Facebook Timeline For Business e-book. It’s packed with information including specific details on dimensions and the rules of the new road on Facebook!
Have you read my book yet? “Social Media Success! – Practical advice and real-world examples for social media” is available on Amazon