Saturday, August 29, 2015

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Twitter strategy

Twitter’s enhanced analytics dashboard

August 3, 2015

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, […]

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Easy guide to the Periscope video streaming app

May 12, 2015

I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction.

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Video App Wars

May 4, 2015

I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the […]

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The Not-So Secret Guide to Twitter Lists

July 16, 2014

What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to […]

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Hashtags, the Good the Bad, the Oh So Ugly

July 7, 2014

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to […]

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This Is Social, Watch Your Mouth

December 23, 2013

No, this isn’t another diatribe against Justine Sacco, I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in […]

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There Is No Free Social Media For Business

December 10, 2013

Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk. Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we […]

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10 Commandments for Twitter

June 30, 2013

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. I also […]

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Three Tools to Manage Twitter Chats With Ease

June 17, 2013

If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. TweetChat.com and TweetGrid.com were both casualties. UPDATE I wanted to add another option to this list. Check out CrowdChat. check out the video below for an overview of […]

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Grow Your Twitter Following With Chats

February 25, 2013

Oh boy, another “how to grow your Twitter following” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. If you really want to grow a Twitter following that has any value as a network,  there’s no way around […]

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