Saturday, February 4, 2012

From the category archives:

Social Media Tips and Tricks

Need a little Social Discipline?

December 30, 2011

I follow almost 4,000 people on Twitter, over 1500 on Linkedin, and more on Facebook, Google+, blogs, forums, a zillion social networks, wikis and more. I get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s [...]

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How to get your content shared on Google+

November 17, 2011

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you [...]

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Creating Google Plus Business Pages

November 8, 2011

Everybody’s been arguing over the value of Google Plus lately. Some say it’s only for geeks and others say it’s a waste of time. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on [...]

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Social Media – Boon for business or waste of time?

September 5, 2011

I am asked this question every day. Is social media really good for my business or is it just a time waster?? Easy. It’s both. Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. [...]

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7 steps to an effective social media plan

August 29, 2011

I get a ton of requests for a “social media plan” and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. Their [...]

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Are You a Social Media Oddball?

July 28, 2011

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. You want to be re-tweeted by the cool kids. You hang out around the edge of crowds of people and listen before you join [...]

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Twitter for Lawyers

June 23, 2011

I was recently on a panel for the UC Hastings College of the Law with Doug Mandell and Michael Kernan about social media for lawyers. If you attended, please let me know what you thought of it in the comments. My segment was on Twitter. It’s a big topic, and there’s no way I can [...]

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Do you syndicate your blog?

June 8, 2011

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, [...]

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The Trouble With Social Media Listening

April 18, 2011

I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can [...]

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Is Article Marketing the Way to Build Traffic to Your Blog?

April 13, 2011

Maybe not anymore. In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin” articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). They’ve just rolled it out globally to English speaking [...]

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