Monday, May 21, 2012

From the category archives:

Social Media Tips and Tricks

Do It Yourself Social Media Audit

May 13, 2012

We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? New tools pop up we just HAVE  to try, or our network of connections asks us to join a new network in order to communicate with them. The problem is; as [...]

Optimized with InboundWriter
Read the full article →

Social Media Efficiency for Nonprofits

May 8, 2012

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and  volunteers when compared to more traditional marketing channels. [...]

Optimized with InboundWriter
Read the full article →

What is your Reach on Facebook? (Any why you shouldn’t care)

April 5, 2012

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it.  Here’s how Facebook defines reach “The reach chart shows how many people [...]

Read the full article →

Managing Facebook Pages Just Got a Lot Easier

March 29, 2012

Part of what I do as a social media coach is help businesses large and small manage their facebook pages.Our social media management team is frequently asked to go to a client’s event and help live-tweet, take photos or video and post them live during the event to share with their fans. Most of us [...]

Read the full article →

Pinterest for Business?

February 20, 2012

I admit I’m a little behind with this post. Everybody and their cousin Sally has already written a post on Pinterest by now. Its’s the media darling of the day. Or at least it was. Then we actually read the terms of use and some people are already deleting their accounts in protest. See, it [...]

Read the full article →

Social Media Doesn’t Make Sales – People Do

February 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+, the best [...]

Read the full article →

Need a little Social Discipline?

December 30, 2011

I follow almost 4,000 people on Twitter, over 1500 on Linkedin, and more on Facebook, Google+, blogs, forums, a zillion social networks, wikis and more. I get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s [...]

Read the full article →

How to get your content shared on Google+

November 17, 2011

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you [...]

Read the full article →

Creating Google Plus Business Pages

November 8, 2011

Everybody’s been arguing over the value of Google Plus lately. Some say it’s only for geeks and others say it’s a waste of time. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on [...]

Read the full article →

Social Media – Boon for business or waste of time?

September 5, 2011

I am asked this question every day. Is social media really good for my business or is it just a time waster?? Easy. It’s both. Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. [...]

Read the full article →

← Previous Entries