Monday, May 21, 2012

From the category archives:

Social Media in Action

3 Social Media Horror Stories

October 31, 2011

Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. How can we [...]

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Social media is not a weapon

September 13, 2011

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all [...]

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Using social media across cultures

August 13, 2011

Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, [...]

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A lesson in social media management for PR

August 10, 2011

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first [...]

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Crowd source your next cup of coffee with Twitter

August 8, 2011

I ran across a post about Johnathan Stark’s crowd-funding experiment this weekend and I couldn’t resist playing along. Here’s the story. Johnathan created a web page on his site and uploaded a screen shot of his Starbucks Card. Anyone who wants a free cup of coffee can download the card to their phone, scan it [...]

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Thoughts on social media, news and Utoya

July 24, 2011

Let me first say that I am shocked and horrified by the events at Utøya. My heart goes out to the family and friends of all on the island, and I cannot imagine what they must be feeling right now. As the news reports came in through social media and traditional press I think we [...]

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Social Media -YOU gotta do it

July 19, 2011

Social media engagement does not happen by accident. It does not do itself. Sure, there are those random occurrences where you get a referral or a hit from someone you just met on Twitter, but trust me, it almost never happens until you’ve put some effort into your Twitter presence. If your blog is an [...]

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What does a latte have to do with a blue key?

June 13, 2011

For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Nope, but there are places you could feed a person for a day or two on what you spend [...]

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Museum of Me? Really?

June 6, 2011

Have you been to the Museum of Me? Created your own “museum” from your Facebook images and videos and the avatars of your friends? As a designer and developer I have to say it’s a lovely implementation of a visual display of information. At the same time it’s funny how we are so jaded now. [...]

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Empire Avenue – Measurement of Social Influence?

May 29, 2011

People have been telling me I’ve “just GOT to sign up for Empire Avenue“, and “it’s a true measure of the real social influence of the experts”. Bullshit. It’s a game. It’s a relatively interesting game, especially if you like to watch ant farms. Anybody who is signed up can tell you how quickly you’re [...]

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