Thursday, September 2, 2010

From the category archives:

Social Media in Action

Groupon Goes For the Big Brands

August 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. Even a tiny business can get a lot of bang for their buck out of a Groupon offer. With today’s offer from the Gap though, the game has shifted. [...]

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Twitter Tells Tales on it’s Users

August 17, 2010

Twitter announced today a new feature called “Twitter Tales“. The idea is to feature the stories of users and how Twitter has impacted their lives. The first story is about Natasha Badhwar (@natashabadhwar ) from New Delhi, who writes micro-poetry and stories that inspire and entertain as well as fragments of insight into her life [...]

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Build Your Brand Online Before You Need It

August 16, 2010

I had lunch today with a friend and we got to talking about creating a personal brand online. It was a really great discussion and I wanted to share some of it with you. I don’t care where you work or how happy you are in your job right now, you still need to build [...]

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Loca for Local at SXSW

August 12, 2010

Social media has had such a huge impact on small businesses, both to reach out to a global audience and to their own backyard as well. I love to see local business flex their social media muscles and offer specials to local residents, through innovative and fun marketing, deepen their relationships in their neighborhood and [...]

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Social Media Drinking Games

July 26, 2010

I’m sick and tired of social media and I don’t want to talk about it! Those were the first words out of my friends mouth the other evening. I’d just come back from a trip and we were re-connecting over drinks. Harsh words for somebody like me to hear since social media is interwoven pretty [...]

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Fast Company Pulls a Fast One

July 6, 2010

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. So what went wrong with the “Influence Project”? The site which recently launched entices a user to enter their [...]

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PR 101- Reaching Out to Bloggers

July 2, 2010

If you’ve got a great story it seems only natural for PR to reach out to bloggers in your space and get them to write about you right? Yeah…. well that seems to be the latest problem for bloggers who get tons of emails and press releases every day trying to get them to write [...]

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The Abundant Water Project

June 23, 2010

There are some really wonderful nonprofits out there that work to develop water resources in places where water is scarce. But what about when there is water all around but none that’s safe to drink? This is what’s happening in Southeast Asian countries. Sure there’s water but it’s not safe water. Top that with limited [...]

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Social Networks and Privacy

June 17, 2010

I was on a panel today at CFP entitled “Privacy, Activism, & Social Networking: Protecting Privacy While Running a Media Campaign in 140 Characters or Less” with Tamar Gubins, Deborah Pierce, David Roth and  Danny O’Brien and I’ve been going round and round in my head  about my own position on privacy online and looking [...]

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Wait a minute, did Guy Kawasaki just call me a “Social Media Nazi”??

June 16, 2010

Well I guess he sorta did. I went to the Ragan Social Media Summit event at Cisco #RaganCisco ) last week and I have to say Guy’s presentation was outstanding. He’s amazing and I loved it. Even if he DID call out a certain group of social media mavens as “social media Nazis”. Ok, and [...]

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