Saturday, February 4, 2012

From the category archives:

Social Media in Action

Are Google+ Business Pages Replacing Facebook Pages?

January 19, 2012

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “Google+ for Business Tweet” and I’m presenting a second  Focus.com Roundtable  in February. So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be [...]

Read the full article →

Am I participating in the SOPA strike? You betcha!

January 18, 2012

On January 18 websites all over the net will go dark from 8AM to 8 PM, and this will be one of them. Why? Well for one, because I still can. One of the most powerful things about the internet is that it is largely not controlled by government. Sure, I’m against piracy, but not [...]

Read the full article →

How are you going to change the world in 2012?

January 4, 2012

Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “How are you going to change the world in 2012?” It’s a great question. I love the chaos theory metaphor called the butterfly effect. The idea is that a small, relatively insignificant act can created marked [...]

Read the full article →

Need a little Social Discipline?

December 30, 2011

I follow almost 4,000 people on Twitter, over 1500 on Linkedin, and more on Facebook, Google+, blogs, forums, a zillion social networks, wikis and more. I get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s [...]

Read the full article →

15 Amazing Women Bloggers You Should Get to Know

December 27, 2011

One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time [...]

Read the full article →

3 Social Media Horror Stories

October 31, 2011

Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. How can we [...]

Read the full article →

Social media is not a weapon

September 13, 2011

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all [...]

Read the full article →

Using social media across cultures

August 13, 2011

Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, [...]

Read the full article →

A lesson in social media management for PR

August 10, 2011

You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods? Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first [...]

Read the full article →

Crowd source your next cup of coffee with Twitter

August 8, 2011

I ran across a post about Johnathan Stark’s crowd-funding experiment this weekend and I couldn’t resist playing along. Here’s the story. Johnathan created a web page on his site and uploaded a screen shot of his Starbucks Card. Anyone who wants a free cup of coffee can download the card to their phone, scan it [...]

Read the full article →

← Previous Entries