Saturday, February 4, 2012

From the category archives:

Corporate Social Media

How can using social media as an employee help my company?

December 14, 2011

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and [...]

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Twitter for Lawyers

June 23, 2011

I was recently on a panel for the UC Hastings College of the Law with Doug Mandell and Michael Kernan about social media for lawyers. If you attended, please let me know what you thought of it in the comments. My segment was on Twitter. It’s a big topic, and there’s no way I can [...]

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Social media- it’s not about the ratings

April 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. It’s not about how many followers they have–or their promises to get you thousands of followers–but whether they can show you [...]

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The NOW Revolution-not just another book about social media

February 18, 2011

Authors Jay Baer and Amber Naslund sent me a copy of their new book The Now Revolution for review, and although I expected a lot from these two they delivered. The book is a smart and well written guide to how businesses can change the way they think about work and customers and get rid [...]

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What’s a social CRM going to do for my business?

February 17, 2011

According to Altimeter Group’s Jeremiah Owyang, social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals [...]

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Social Media–What Do I Do With All This Data?

October 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?” The flip answer is something like “your metrics will show you” or “you’ll be the most popular man in the universe”. Of course it’s not really that simple and that leads to [...]

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Public Radio Programming

September 28, 2010

As I said in yesterday’s post, I spoke at the the Public Radio Program Director’s conference, and it was full of amazing people who are passionate about what they do. People like Valerie Geller, who teaches broadcasters to “not be boring” and create a powerful radio presence. Boy, that’s something all of us presenters could [...]

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The Social Media Generalist

January 28, 2010

gen⋅er⋅al⋅ist   [jen-er-uh-list] –noun a person whose knowledge, aptitudes, and skills are applied to a field as a whole or to a variety of different fields. I consider myself a generalist, especially when it comes to social media. Why? Simple. I’m a social media coach. It’s my job to have a macro view of the [...]

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On PR and Pitching Bloggers

January 6, 2010

That guest post from Michael Martine on how to pitch bloggers was intended mostly as tongue in cheek, but it’s amazing how many emails I get about it! So I decided to give you some straight-up talk about really pitching bloggers. The first tip is; it’s not a with a standard press release! Really, do [...]

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SV Business Development Week- Listen!

October 28, 2009

Any of my clients or connections can tell you how often I stress the importance of listening. Listening to your network for opportunities, listening to social media networks at large for mentions of you, your product, the competition and areas of interest so you don’t miss opportunities to engage, solve problems or just to simply [...]

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