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Will Social Media Transform Your Business?
Well here we are a week into the new year and wondering where '09 will take us. The holidays are over and some sink into the doldrums of sugar lows and the sudden quiet that descends after all the family and friends go home. Others see this quiet time as a time to renew and [...]
Continue reading...Blogging for Dollars
15. December 2008
A couple of posts popped up lately in which the blogger has been paid to blog about a particular retailer. Twitter was all a Twitter about it with some big name bloggers getting drummed with Tweets and emails accusing them of damaging their own credibility by selling out and on and on. It also put the [...]
Continue reading...Social Media ROI
30. October 2008
For small business owners ROI on any investment is crucially important, and it can make jumping into social media pretty scary because of the lack of hard numbers. I've written about this before, but this post from Jay Deragon really hits the mark and I have to put my .02 in again. So often when I [...]
Continue reading...Social Media for Small Business - Get a Plan
27. October 2008
One of the very cool things about social media is how it levels the playing field between the big corporations and small businesses. At least in theory it does, but in actual fact there are few small businesses that can afford the time and expense of creating a full on on-line community, track their [...]
Continue reading...Small Business and Social Media Marketing
24. October 2008
With all this doom and gloom about the economy you'd think nobody has anything good to say about business, much less small business, but that's not the case. In fact, in these times small businesses do thrive, entrepreneurs come into their own and the first companies to fail might not have deserved their overblown budgets [...]
Continue reading...Tracking Your Brand Online
15. October 2008
Keeping up with your brand and how it's seen online and what people are saying about it negative or positive is a full time job, and a lot of companies are really quite oblivious of their online brand. So let's say you've suddenly realized that you need to keep track of your online reputation, [...]
Continue reading...Social Media Marketing or Astroturf?
30. September 2008
A couple of recent reads have been rolling around in my brain today, and I really needed to just get this out. Todd Defren writes about his recent experience with a “Black Hat” SEO company in his post "Beware the Charlatans" For as long as I've been working with my clients' sites to [...]
Continue reading...Intro to Social Media Optimization
18. September 2008
It used to be that SEO (Search Engine Optimization) was the thing to do, and everybody had to have their site optimized for search engines. Well you still do, but you may have noticed that a lot of the keywords you've been optimizing your static website for are getting taken over by sites that take [...]
Continue reading...Microblogging in the Enterprise
11. September 2008
We were just talking in the Webinar yesterday about how hard it is to sell microblogging as a productivity tool to IT and managers. Laura Fitton (Pistachio) put together a quick reference list of the top 20 she knows of. Take a look. BlueTwit (IBM) ESME (SAP SDN) *Jisko (AGPL) Laconica (better known as Identi.ca) OraTweet (Oracle) Presently Prologue (WordPress theme by Automattic) SocialCast Status *Sweetter [...]
Continue reading...Using social media in the workplace
2. September 2008
It's becoming common practice for corporations to ban on-the-clock use of social media sites like Facebook, Twitter, and a variety of IM clients (OK, that's also a security issue). But the power of instantaneous communication shouldn't be discarded out of hand. Allowing a team to network in real time, especially when team members are far [...]
Continue reading...- Facebook may not be for YOUR business
- 20 Essential Twitter Apps You Didn't Know You Needed (until now)
- Moderation is the Key to Longevity
- Tracking Your Brand Online
- Blogging for Dollars
- Ads on Twitter?
- Take Action Against Poverty
- Social Media ROI
- Getting more traffic to your blog
- Seven Sins of Social Media
- Eugene Maris: I've worked through the whole plan and come u...
- Carlos Alston: wonderful post Janet. I love your easy going and i...
- @usegraymatter: Social media has transformed my biz by way of open...
- Frank_A: Social media already has transformed my biz and I ...
- Steve Dale: Here's a few more for your list ...
- Will Social Media Transform Your Business?
- 20 Essential Twitter Apps You Didn’t Know You Needed (until now)
- Make charity part of your New Year’s promises
- Leveraging Social Media In Your Business
- Shorty Awards - Nominate your Favorite Tweeters
- Free Twitter Background Design Sites
- Facebook may not be for YOUR business
- Happy Tweetsgiving!
- Social Media Plan Creation: TeleClass
- Go to the conversation
3. January 2009
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