Thursday, September 2, 2010

From the category archives:

Corporate Social Media

The Social Media Generalist

January 28, 2010

gen⋅er⋅al⋅ist   [jen-er-uh-list] –noun a person whose knowledge, aptitudes, and skills are applied to a field as a whole or to a variety of different fields. I consider myself a generalist, especially when it comes to social media. Why? Simple. I’m a social media coach. It’s my job to have a macro view of the [...]

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On PR and Pitching Bloggers

January 6, 2010

That guest post from Michael Martine on how to pitch bloggers was intended mostly as tongue in cheek, but it’s amazing how many emails I get about it! So I decided to give you some straight-up talk about really pitching bloggers. The first tip is; it’s not a with a standard press release! Really, do [...]

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SV Business Development Week- Listen!

October 28, 2009

Any of my clients or connections can tell you how often I stress the importance of listening. Listening to your network for opportunities, listening to social media networks at large for mentions of you, your product, the competition and areas of interest so you don’t miss opportunities to engage, solve problems or just to simply [...]

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Social Media ROI- or is it ROE?

September 22, 2009

Everybody’s talking about social media ROI and how to measure it, but what are you measuring? Why do you want to? In this webinar I’m going to give you the questions to ask to define what if and how you might measure the return on investment, and more importantly, engagement. Social Media R.O.I (or is [...]

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PROFESSIONAL DEVELOPMENT 2.0- TAMING SOCIAL MEDIA

September 17, 2009

I’m excited to be on an upcoming panel for the SDForum Tech Women and SDForum Marketing SIGs,Thursday Sept 24 from 6-9PM at Apple’s Cupertino Campus. The panel will be led by Jo Miller, CEO, Women’s Leadership Coaching Inc., and sitting on the panel with me will be;Sheena Gogna Business Development Associate, LinkedIn and Ravit Lichtenberg [...]

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Social Media-Listen Before You Leap!

August 14, 2009

Before you dive into social media for any reason, listening should be your first step. What are people talking about and where are they doing it? Is there buzz out there about you or your product that you didn’t know about? Who should you be connecting to? Has there been a recent event you want [...]

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Roll up your sleeves and come to social media bootcamp!

August 3, 2009

Are you ready to roll up your sleeves and figure out your social media strategy? Join us next Monday, August 17, 2009 in Sunnyvale for Social Media Bootcamp and get the guidance you need to launch an effective social media engagement strategy. We’ve got 5 great speakers who are all focused on helping you understand [...]

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Do you need a corporate social media policy?

June 29, 2009

I’m a big fan of a corporate policy for social media for any business no matter how small. Unless there’s only one person who will be handling your social media efforts you need to set some guidelines in place. Now, by this I don’t mean you have to write a huge document that strangles any [...]

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Building an Effective Social Media Strategy

March 4, 2009

Title: Building an Effective Social Media Strategy Location: Cubes and Crayons Link out: Click here Description: Social media Have you started delving into social media only to find yourself mired down in profiles and noise? Or you’re just beginning to explore social media but you don’t know where to start? Either way, an effective strategy [...]

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Will Social Media Transform Your Business?

January 3, 2009

Well here we are a week into the new year and wondering where ’09 will take us. The holidays are over and some sink into the doldrums of sugar lows and the sudden quiet that descends after all the family and friends go home. Others see this quiet time as a time to renew and [...]

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