Clients sometimes ask what I charge to build a Facebook page. I don’t charge anything at all for building a Facebook page, and I’ll tell you why. Pretty much anybody can build a Facebook page in 15 minutes or less. Actually there’s nothing to building the page at all, and don’t let anybody tell you different. If you’re on Facebook now you’re probably already familiar with all the tools available, so why not build it yourself?
I’ve heard outrageous quotes of as much as $1500 to build a page on Facebook, and the really amazing part is that is all they would do for that sum. Creating community or training on how to use Facebook as a business tool was extra. This just makes me nuts. So here. I’m going to show you how to build your own Facebook page for free, and in part 2 I’m going to tell you how to enrich it and make it a useful tool.
Log into your Facebook account. Scroll down to the bottom of the page and select Advertising.
Yes, I know this makes no sense, you didn’t think you wanted to build an ad, but bear with me here.
At the top of the advertising page you’ll see a link to pages. Click it and when you get to the “Pages” page, click the link to create pages. (This is where you will manage your pages once you’ve built them).
This next part is the most important part of building Facebook pages. You’ll get a screen where you decide how you want your new Facebook page to be categorized in their system. *important: Take some time to think about this to make sure your page shows up in the categories people will be looking for you or your services. Just like SEO keywords, a ms-categorized page doesn’t get found by people who would be interested in what you have to say. Once you select your category you won’t be able to change it again.
Remember, you can have as many pages as you want, each with their own function. Maybe one is a fan page, one for your business, one where you focus on a particular product with a link to buy it, etc. You may want to create two pages with slightly different categories to see which performs better.
Local, Brand or Product
You have the option to create a local page, which is great for businesses who offer local services like restaurants, galleries, services, etc., or to create a page for a brand or product. click the radio button for each and explore your options a little if you’re not sure which category to use. I’m promoting my website so I’ve chosen Brand or Product and selected Website. Enter the name of your Facebook page. Remember, once you create this you can’t change it, so think about keywords as well as the name of the site and the titles in the HTML page you’re promoting. You can’t change this once you publish the page.
Click create page and that’s it you’re done! OK, well not done, but the page is built. See? Piece of pie.
Tomorrow I’ll show you some things you can do to enhance it and get yourself some fans.
Have you read my book yet? “Social Media Success! – Practical advice and real-world examples for social media” is available on Amazon