Participation Marketing #MindfulSocial with @Britopian
Are you thinking of how, when, or why you should be mobilizing your employees to get more engaged with sharing and supporting your business online? Are you holding them back just in case it doesn’t go well? Listen to this week’s show and maybe you’ll see how that old-school thinking is working against you.
My guest this week is Michael Brito, a digital strategist, published author, TEDx speaker, adjunct professor, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.
As Executive Vice President at Zeno Group, he’s responsible for helping clients reach their target audience with laser-focused precision on the right story, at the right time, in the right channel and with the right media.
His new book Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers is now available on Amazon. As mentioned in the podcast, you can download the Participation Marketing presentation from his website.