Blogs influencing consumer purchases more than friends

It’s not really a big surprise to read it really. After all, would you trust uncle Joe’s opinion of that new computer or gadget or whatever it is you’re researching or a blogger who’s got a good reason to write an honest review?
“Harnessing the Power of Blogs” is a report sponsored by Buzzlogic and conducted by JupiterResearch.
You can read a summary of the report on Marketing Charts. Pretty interesting stuff.

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