Ads on Twitter?
Lately it seems as though I’m getting a lot more auto-generated spam on Twitter. Some are junk, but many are pre-programmed posts timed with a product launch or sent out regularly on a schedule just like TV ads.
Frankly it annoys me. Now, if you want to promote your product, tell us about it. Make it part of conversation between the other users, your clients and your marketing team. Tell us about the inspiration behind it, send us links to compare it to others. ENGAGE other users, don’t just shove info in their faces over and over.
Of course everybody wonders what Twitter will do to monetize. Twitter says it’s not going to be ads in the near future. Some new apps are cropping up that may make money from Twitter before Twitter figures out how to do it themselves.
doesn’t spam the tweets. Instead users replace their background image with a template developed by TwitAd populated with the advertisers logo and information.
The info is not clickable but it does get the advertisers brand out there.
The payment system is based on the amount of time you serve the ad. The more you leave your Twitter
page open, the more your ad gets served and the more money you make.
is a tweet automation service that allows you to schedule tweets. It’s supposed to be a handy tool for PR people and marketers who want to release a press release or announcement on a schedule, pretty much what Tweetahead does now. the difference is that Twittertise comes back to you with stats about who clicked the links in the tweet, so it’s a bit more versatile. Nothing could be more important to the survival of a Twitter campaign than actual stats on user interaction, something that is still pretty hard to come by.
Adjiix is a link shortener like tinyURL or bitly that takes a long cumbersome URL and shortens it to make it easier to share. It’s a great feature and pretty much anybody who microblogs uses one of these services at some point. The difference with Adjix is that when the link is clicked a small ad pops up on top of the page you’ve visited. Creators of the link get a small commission for each link they send. I’m guessing that most users who click on that ad think the site they landed on is the offender and not Adjiix.
All in all, I don’t think there’s enough revenue there to make it worthwhile with any of these options.
I keep my company info in my profile and I don’t want to replace it with an ad.
I HATE the idea of adding hidden ad urls in my posts, and potentially making people crazy trying to figure out where the ads are coming from on their own sites.
I would like the tracking of Twittertise, but I’m ready to go there yet either.
So, when you send me your press release or marketing links, or ask me to review a product, please make it personal. It’s more work, but I’m much more likely to listen.