Ads on Twitter?

Lately it seems as though I’m getting a lot more auto-generated spam on Twitter. Some are junk, but many are pre-programmed posts timed with a product launch or sent out regularly on a schedule just like TV ads.

Frankly it annoys me. Now, if you want to promote your product, tell us about it. Make it part of conversation between the other users, your clients and your marketing team. Tell us about the inspiration behind it, send us links to compare it to others. ENGAGE other users, don’t just shove info in their faces over and over.

Of course everybody wonders what Twitter will do to monetize. Twitter says it’s not going to be ads in the near future. Some new apps are cropping up that may make money from Twitter before Twitter figures out how to do it themselves.
Twittad Let Your Ad Meet Tweets
TwitAd
doesn’t spam the tweets. Instead users replace their background image with a template developed by TwitAd populated with the advertisers logo and information.
The info is not clickable but it does get the advertisers brand out there.
The payment system is based on the amount of time you serve the ad. The more you leave your Twitter
page open, the more your ad gets served and the more money you make.

Twittertise: Advertise on Twitter
Twittertise
is a tweet automation service that allows you to schedule tweets. It’s supposed to be a handy tool for PR people and marketers who want to release a press release or announcement on a schedule, pretty much what Tweetahead does now. the difference is that Twittertise comes back to you with stats about who clicked the links in the tweet, so it’s a bit more versatile. Nothing could be more important to the survival of a Twitter campaign than actual stats on user interaction, something that is still pretty hard to come by.

Micro Persuasion: Get Paid to Twitter Using the Adjix Link Shrinker

Adjiix is a link shortener like tinyURL or bitly that takes a long cumbersome URL and shortens it to make it easier to share. It’s a great feature and pretty much anybody who microblogs uses one of these services at some point. The difference with Adjix is that when the link is clicked a small ad pops up on top of the page you’ve visited. Creators of the link get a small commission for each link they send. I’m guessing that most users who click on that ad think the site they landed on is the offender and not Adjiix.

All in all, I don’t think there’s enough revenue there to make it worthwhile with any of these options.
I keep my company info in my profile and I don’t want to replace it with an ad.
I HATE the idea of adding hidden ad urls in my posts, and  potentially making people crazy trying to figure out where the ads are coming from on their own sites.
I would like the tracking of Twittertise, but I’m ready to go there yet either.

So, when you send me your press release or marketing links, or ask me to review a product, please make it personal. It’s more work, but I’m much more likely to listen.

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  • Andie

    I want Twitter to monitize somehow but why should these companies get the money? I think that of all the ones you have listed here Adjix is really the worst. People will think the site they are visiting has popups, or even worse they will think that I sent them a link with a virus or something.
    Horrible.

    The idea of putting an ad in my profile seems lame too. I don’t look at people’s profiles that often so when would we see them?

    I looked at your profile and I like how you did the personal part, but I wish I could click on the links. I guess that would open up a big ball of trouble for Twitter, then everybody would build HTML portfolios into their profiles.

  • Janet,

    Thanks for taking the time to review Adjix. One key point that many people overlook is the fact that you can create an ad-free Adjix link without any ads (simple redirect). This could be the direction we push in the future since bloggers are loving the link data we collect on their links.

    Additionally, we keep link data on each link (even the ad-free redirect links) so “Linkers” can see who (by IP address) clicked on their link, when it was clicked on and how many times it was clicked on. We are discovering that this is an excellent way to audit Google AdWords, too.

    Also, our links don’t have to contain Adjix in the URL – it can contain any domain name you own.

    We’ve been listening to the blogging community in the three weeks since we’ve launched and adjusting our offerings based on their feedback. That’s how we came to offer the ad-free links and the “eject ad” feature which allows the person who clicked on an Adjix link the ability to remove an Adjix ad (if one is present).

    Please don’t hesitate to send us your feedback.

    Sincerely,
    Joe Moreno
    President
    Adjix
    joe.moreno+janetfouts@adjix.com

  • Janet

    I’m glad to hear you’ve been so responsive to feedback, that’s a wonderful sign!I have to say I’d love to have the data…

  • Janet

    Another take on this story from Chris Brogan http://www.chrisbrogan.com/social-ads-a-first-take/ about social media ads. Since we knew it had to happen, at least it’s interesting watching people innovate.

  • Michael_T

    None of this is going to help Twitter and how will they succeed if they don’t find a way to make money? I do not want to look at ads in Twitter but already they show up as spam. Now they said they will keep the IP address of the clicker, where did my privacy go eh?

  • Michael_T,

    Every website that you visit is sent your IP address. E-mail marketers (legit ones, not spammers) take this a step further since they can tell when you’ve opened your e-mail let alone knowing what links you’ve clicked on.

    They key is to keep this between the advertiser and the publisher to maintain privacy.

    In the end, if a service if going to be “free” it needs some revenue stream. Ads have worked for decades on TV and the radio to keep things free (cable/satellite not withstanding).

    – Joe

  • i like the idea of twitadd but i think if twitter itself is to make money they will have to develop similar ideas themselves

    vipeys last blog post..God bless America and John McCain

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